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多项标准助推网络表演行业健康有序发展
Xin Hua She· 2026-01-29 08:06
Core Viewpoint - The recent release of multiple standards, including the "Operational Service Requirements for Online Performance Brokerage Agencies" and "Management Requirements for Group Live Streaming Operations," aims to promote the standardized and professional development of the online performance industry [1][2]. Group 1: Industry Standards - The newly approved national standard by the State Administration for Market Regulation emphasizes the establishment of a protective mechanism for minors regarding tipping and consumption management [1]. - The standards prohibit false advertising, data fabrication, and fraudulent tipping, while encouraging rational consumption and discouraging users from spending through borrowing or overdrawing [1]. - The "group broadcast" format is identified as a significant growth point in the online cultural performance market, leading to the release of the "Management Requirements for Group Live Streaming Operations" to enhance industry self-regulation and content quality [1]. Group 2: Technical and Safety Requirements - Specific requirements for live streaming visuals, audio quality, equipment, and network environment are outlined in the standards [2]. - The standards emphasize the professionalism, safety, appropriateness, and cultural compatibility of costumes and props used in performances [2]. - Regulations concerning information security, protection of minors, and the physical and mental health of performers are also included [2]. Group 3: Industry Impact - The implementation of these standards is expected to help regulate market order, create a transparent and positive online ecosystem, protect the legitimate rights of industry personnel, and promote the sustainable development of new cultural formats [2].