Core Viewpoint - The "Youyou Weekend" tourism brand was launched in Mianyang, aiming to enhance weekend travel experiences and promote local cultural tourism resources [4][5][8] Group 1: Brand Development - Mianyang is developing a cultural tourism brand system, with "Youyou Weekend" as a key sub-brand focusing on weekend micro-vacations [5] - The brand integrates various resources such as travel photography, traditional culture, wellness, and family education [5][6] - Eight carefully designed weekend travel routes have been established, covering essential scenic spots across Mianyang [5][6] Group 2: Promotion Strategies - Mianyang employs a multi-faceted promotion strategy targeting cities like Chengdu, Chongqing, and Xi'an, utilizing both offline and online channels [6][7] - Activities include setting up themed photo spots, organizing media tours, and launching a "My Mianyang Weekend Vlog Contest" to create a consumption loop [6][7] Group 3: Local Initiatives - Each district in Mianyang is showcasing unique resources and activities to attract visitors, such as hot springs in Anzhou and cultural events in Beichuan [7][8] - The city is leveraging local attractions and events, including the upcoming Qiang New Year celebrations and winter tourism activities [7][8] Group 4: Policy Support and Discounts - Mianyang is offering various discounts and promotions to encourage tourism, including free admission for students and discounted tickets for families during specific periods [8][9] - Special offers are available for visitors holding event tickets or participating in local activities, enhancing the appeal of the region [8][9]