Core Viewpoint - The "Youyou Weekend" tourism brand was launched in Mianyang, aiming to enhance weekend travel experiences and promote local cultural tourism resources [4][5][8] Group 1: Brand Development - Mianyang is developing a cultural tourism brand system, with "Youyou Weekend" as a key sub-brand focusing on weekend micro-vacations [5] - The brand integrates various resources such as travel photography, traditional culture, wellness, and family education [5][6] - Eight carefully designed weekend travel routes have been established, covering essential scenic spots across Mianyang [5][6] Group 2: Promotion Strategies - Mianyang employs a multi-faceted promotion strategy targeting cities like Chengdu, Chongqing, and Xi'an, utilizing both offline and online channels [6][7] - Activities include setting up themed photo spots, organizing media tours, and launching a "My Mianyang Weekend Vlog Contest" to create a consumption loop [6][7] Group 3: Local Initiatives - Each district in Mianyang is showcasing unique resources and activities to attract visitors, such as hot springs in Anzhou and cultural events in Beichuan [7][8] - The city is leveraging local attractions and events, including the upcoming Qiang New Year celebrations and winter tourism activities [7][8] Group 4: Policy Support and Discounts - Mianyang is offering various discounts and promotions to encourage tourism, including free admission for students and discounted tickets for families during specific periods [8][9] - Special offers are available for visitors holding event tickets or participating in local activities, enhancing the appeal of the region [8][9]

Core Viewpoint - The upcoming 2025 Sichuan Provincial Cultural and Tourism Development Conference and the 11th China (Sichuan) International Tourism Investment Conference will serve as a key platform to showcase new models, new formats, and new experiences in the cultural and tourism sector of Sichuan, promoting deep integration of culture and tourism [1][9]. Group 1: Event Overview - The conference will take place in Mianyang Zitong, showcasing Sichuan's cultural and tourism resources and inviting international tourism organization officials, travel agency representatives, and top national tourism and cultural enterprises [1]. - The event aims to present Sichuan's development vitality and issue a global invitation for opportunities in tourism [1]. Group 2: Tourism Development Highlights - Jiuzhaigou Scenic Area has received over 6 million visitors this year, marking a record high since its opening over 40 years ago, supported by advanced management systems and a focus on visitor experience [2]. - The Sanxingdui Museum has attracted 4.67 million visitors and generated ticket revenue of 258 million yuan in the first nine months of the year, highlighting its popularity [2][3]. Group 3: Integration of Culture and Tourism - Sichuan is advancing the deep integration of culture and tourism, with a focus on making the cultural and tourism industry a pillar of the economy [5]. - The province has launched a series of support policies to promote major projects and enhance the synergy between various sectors [5]. Group 4: Innovative Tourism Experiences - The "Chuan Super" event allows spectators to use their event tickets for free access to numerous scenic spots, creating a new tourism experience [6]. - The "Sichuan-Chongqing Low-altitude Cultural Tourism Corridor" project has commenced, indicating a new direction for cross-regional tourism collaboration [7]. Group 5: High-Quality Development Initiatives - Sichuan is focusing on high-quality development by promoting diverse cultural tourism scenarios and launching various local consumption brands [8]. - The province aims to create a comprehensive brand system for cultural tourism consumption, enhancing the overall experience and engagement [8].