Core Viewpoint - The article discusses the systemic transformation of mainstream media in Guangdong, emphasizing the need for innovation and restructuring to adapt to the changing media landscape and enhance their influence and credibility in the digital age [1][3][4]. Group 1: Reasons for Change - The transformation aims to "rebuild advantages," reflecting Guangdong's historical media prominence and the challenges posed by new media and platforms [3][4]. - The shift in the media landscape necessitates a comprehensive reform to maintain Guangdong's leadership in public opinion and media influence [4][5]. Group 2: Driving Forces - The reform emphasizes a user-centric approach, with a focus on enhancing user experience and transforming audiences into partners [7][10]. - Various media outlets are adopting differentiated strategies to attract specific audiences, moving from a traditional media model to a more interactive and engaging one [9][10]. Group 3: Response to Change - The transformation involves integrating digital technology and cultural elements to create a new media ecosystem that meets diverse audience needs [14][15]. - Media organizations are focusing on content quality and effectiveness, moving towards a model that combines content production, dissemination, and user service [15][16]. Group 4: Future Outlook - The systemic reform is seen as a long-term strategy to redefine the development paradigm of mainstream media, positioning them as leaders in the new media era [16]. - By centering on user needs and leveraging technology, Guangdong's media aims to enhance their role as recorders and leaders in the evolving landscape [16].