11月11日，《新京报》创刊22周年"于坚守中变革"战略发布会在京举行，近300位来自社会各界的合作 伙伴共话对《新京报》未来发展的热切期待。 "当下，百年未有之大变局加速演进，媒体生态正经历深刻重塑。刚刚闭幕的党的二十届四中全会，擘 画了未来五年的发展蓝图。变革，已然成为这个时代的核心命题。"新京报社党委书记、社长汤一原走 上演讲台，"系统性变革已非主流媒体的选择题，而是关乎生存与发展的必答题。"这句开篇论述，开宗 明义地把会场焦点引向主流媒体系统性变革这一核心议题。 "我们将坚守人文情怀，用善意传递温情。"汤一原介绍，《新京报》打造新京公益平台，关注平凡个体 发出的微光。"公益回响计划"发布一年来，报社联合全国妇联策划公益主题报道《绽放》，联合中国人 口福利基金会发起"健康指南针（300803）"公益项目，与中国铁路北京局合作发起"慢火车公益行"项目 等。 在汤一原看来，坚守主流价值，是为了确保变革的航船始终行驶在正确的轨道；坚守专业精神，是为了 保障变革的进程不被杂音干扰；坚守理性立场，是为了力求变革的声浪影响更深、传得更远；坚守开放 态度，是为了确保变革赋能用户与同行共享；而坚守人文情怀，则是为了让变 ...

Core Insights - The 2025 China New Media Conference opened in Changsha, focusing on the systemic transformation of mainstream media amidst technological advancements, particularly the rise of artificial intelligence [1][3][4] - The conference emphasized the need for media to adapt to technological changes while maintaining core values and ensuring political and ideological safety [5][10] Group 1: Conference Overview - The conference featured seven parallel forums and six thematic activities, addressing topics from content innovation to social responsibility [1] - Keynote speeches highlighted the importance of seizing opportunities presented by technological revolutions to enhance media production and dissemination capabilities [3][4] Group 2: Technological Transformation - The conference underscored that the media industry must embrace technological advancements to drive innovation in communication methods [3][4] - A creative short video titled "Future Headlines" illustrated the relationship between technology and media, emphasizing human judgment and emotional depth in journalism [5] Group 3: Media's Role and Responsibilities - The conference called for a balance between innovation and adherence to traditional journalistic values, stressing the importance of maintaining media credibility and authenticity [10][11] - Discussions highlighted the necessity for media to engage with the public and adapt to new communication platforms to effectively convey narratives [15] Group 4: Case Studies and Best Practices - The conference showcased successful examples of media transformation, such as the Shanghai Media Group's initiatives to enhance core competitiveness and sustainable development [17][19] - Insights from various media leaders emphasized the importance of grassroots engagement and the need for media to resonate with the public's needs and values [12][14]

Core Viewpoint - The New Beijing News is undergoing a systematic transformation to adapt to the rapidly changing media landscape, focusing on seven key initiatives to enhance its operational efficiency and content quality while maintaining its core values [1][5]. Group 1: Systematic Transformation Initiatives - The New Beijing News has launched seven initiatives aimed at deepening its systematic transformation, including system integration, content production, communication layout, resource linkage, technology empowerment, evaluation and assessment, and talent strategy [5]. - The organization is restructuring its operational framework to enhance collaboration and efficiency, merging nine major centers and implementing a "big center + small studio" model to improve overall coordination [7]. - The focus is on producing high-quality content, reducing simple news releases, and promoting in-depth reporting to meet user demands and enhance content value [8]. Group 2: Content and Audience Engagement - The New Beijing News is developing vertical brands targeting younger audiences, creating IPs such as "Youth Research Institute" and "Vital Silver Age" to engage different demographic groups [9]. - The organization is enhancing its resource integration capabilities to maximize value for partners, focusing on video, consulting, data, and integrated marketing services [10]. - The implementation of AI technology in content production aims to improve user experience and efficiency, with projects like "AI + Video" and "AI + Data" being initiated [11]. Group 3: Evaluation and Talent Development - A comprehensive evaluation system is being established to assess the impact of media products, moving away from a singular focus on traffic to a more nuanced understanding of content value and audience engagement [12]. - The New Beijing News is refining its talent strategy by creating specialized roles and promoting a multi-skilled workforce to adapt to the evolving media landscape [14].

Group 1 - The core theme of the meeting was "Deepening Systematic Reform and Being a Vanguard in the Media Sector," focusing on the achievements of the Liberation Daily in promoting media integration and enhancing communication effectiveness in the past year [1] - The meeting highlighted the need for mainstream media to clarify confusion and provide guidance during critical moments and major issues, emphasizing the role of the Liberation Daily's Upstream News App in driving content production and dissemination [1] - The meeting called for increased attention from party organizations and relevant departments to ensure the quality and quantity of party newspaper distribution, aiming to amplify the party's mainstream voice [1] Group 2 - The meeting recognized outstanding individuals from the 2025 annual distribution work of the Liberation Daily, launching a new round of the "Shangguanhao Creator Ecological Circle" with four professional creators joining the Upstream News platform [2] - A new batch of chief editorial staff was appointed, with 19 journalists and editors receiving their certificates during the meeting [2]

Group 1 - The core viewpoint of the articles highlights the recognition of innovative cases in the media industry, particularly focusing on the high-quality development of industry media in China [1][2] - A total of 45 innovative cases were recognized across five categories, including 17 in content supply, 13 in media communication construction, 5 in operational service models, 5 in digital technology applications, and 5 in institutional mechanisms [1] - The "Low-altitude New Track: Chinese Dreamers" multimedia interview series by China Civil Aviation News was selected as an innovative case in the content supply category, showcasing the media's role in leading public opinion and addressing contemporary issues [2] Group 2 - The industry media has been actively implementing the important speeches of General Secretary Xi Jinping regarding news and public opinion work, focusing on enhancing public opinion guidance, serving industry development, and innovating presentation forms [2] - The series of reports on low-altitude economy, including founder interviews and video reports, achieved high readership, demonstrating the media's proactive engagement and leadership in public discourse [2] - China Civil Aviation News has consistently adhered to its mission as an industry media outlet, launching several high-quality innovative cases in line with media integration trends [2]

Core Viewpoint - Southern Media Group has officially launched a systematic reform initiative, introducing 20 reform plans and 56 specific measures to enhance innovation, user service, and communication effectiveness over the next three years [1] Group 1: Reform Plans and Objectives - The reform aims to strengthen the position of Southern Media as a leading mainstream media group in China, focusing on the Guangdong region and the Greater Bay Area [1] - The initiative emphasizes the integration of various media platforms and the development of new media IPs to better serve user needs and enhance content production [3][4] Group 2: Content Production and User Engagement - Southern Media will focus on producing high-quality content that resonates with users, enhancing the functionality of flagship publications like Southern Daily and Southern Weekly [4] - The company plans to establish 15 new media studios and develop 20 new media IPs targeting various sectors such as education, health, and fashion [5] Group 3: Regional and Community Focus - The reform will deepen engagement with users across five levels: province, city, county, town, and village, creating a localized service model that combines online and offline interactions [6] - Southern Media aims to enhance its role in social governance by developing platforms for public service and community engagement [6] Group 4: Technological Integration - The company will leverage digital technologies to enhance media production and distribution, including the establishment of a smart media cloud and the use of AI for content creation [7] - The focus will be on creating immersive and interactive content to attract a broader audience [7] Group 5: Collaborative Production Model - Southern Media will adopt an open collaborative production model, integrating user-generated content into its media platforms to foster a community-driven approach [8] - The initiative includes forming partnerships with various organizations to expand content production and enhance user engagement [8]

Core Viewpoint - Southern Media Group is initiating a systematic transformation to enhance its media capabilities and user services, aiming to become a leading mainstream media group in China within three years [5][9][13]. Group 1: Systematic Transformation - The transformation focuses on four dimensions: self-revolution to drive media change, enhancing user service to guide content production, reforming systems to stimulate innovation, and improving evaluation mechanisms to boost reform dynamics [2][5][9]. - The group aims to consolidate integrated production, operation, technical support, and management to enhance content influence and media operational capabilities [5][9][10]. Group 2: Media Structure and Strategy - Southern Media Group will optimize its media layout, emphasizing the unique positioning of each media outlet, such as "Southern Daily" as a party newspaper and "Southern Weekend" for quality content [9][10][11]. - The group plans to strengthen its media matrix, integrating various platforms like Southern+ and South to enhance collaborative efforts and expand its influence [10][11][20]. Group 3: User-Centric Approach - The group will implement a "Direct Link Audience Plan" to deepen user engagement across five levels of regional service, creating a new service model that combines online and offline interactions [16][17]. - Southern Media Group aims to enhance user service by connecting with essential sectors like healthcare and education, developing practical platforms for community engagement [16][17]. Group 4: Technological Empowerment - The establishment of the Southern Smart Media Cloud aims to integrate media resources across provincial, municipal, and county levels, enhancing content production and distribution [17][20]. - The group will promote an open production model, encouraging user participation in content creation alongside professional journalists and AI tools [17][20]. Group 5: Resource Allocation and Management - Southern Media Group is adopting a flat management structure to facilitate cross-media collaboration, launching 15 media brand studios to enhance content production efficiency [22][23]. - The group will implement a unified evaluation system focusing on traffic, quality, and quantity to optimize performance assessment and resource allocation [23][24].

Core Viewpoint - The article discusses the systemic transformation of mainstream media in Guangdong, emphasizing the need for innovation and restructuring to adapt to the changing media landscape and enhance their influence and credibility in the digital age [1][3][4]. Group 1: Reasons for Change - The transformation aims to "rebuild advantages," reflecting Guangdong's historical media prominence and the challenges posed by new media and platforms [3][4]. - The shift in the media landscape necessitates a comprehensive reform to maintain Guangdong's leadership in public opinion and media influence [4][5]. Group 2: Driving Forces - The reform emphasizes a user-centric approach, with a focus on enhancing user experience and transforming audiences into partners [7][10]. - Various media outlets are adopting differentiated strategies to attract specific audiences, moving from a traditional media model to a more interactive and engaging one [9][10]. Group 3: Response to Change - The transformation involves integrating digital technology and cultural elements to create a new media ecosystem that meets diverse audience needs [14][15]. - Media organizations are focusing on content quality and effectiveness, moving towards a model that combines content production, dissemination, and user service [15][16]. Group 4: Future Outlook - The systemic reform is seen as a long-term strategy to redefine the development paradigm of mainstream media, positioning them as leaders in the new media era [16]. - By centering on user needs and leveraging technology, Guangdong's media aims to enhance their role as recorders and leaders in the evolving landscape [16].