Core Viewpoint - The wool product market is facing significant issues, with many businesses exploiting consumers through misleading marketing and substandard products [1][2] Group 1: Market Issues - The current wool product market is characterized by rampant irregularities, especially on e-commerce platforms, where products labeled as "wool" often contain minimal actual wool content [1] - Examples include socks with only 2% wool being marketed as "warm wool socks" and "pure wool blankets" containing only a thin layer of wool among synthetic fibers [1] - Misleading labeling practices allow businesses to use terms like "100% wool" on low-quality items, taking advantage of consumer trust [1] Group 2: Regulatory Challenges - The root cause of these market issues lies in the lagging and ineffective regulation, as existing standards for wool content are not mandatory, allowing businesses to exploit loopholes [2] - E-commerce platforms often have superficial review mechanisms that fail to verify the authenticity of product claims, enabling the sale of products with minimal wool content [2] - Regulatory bodies struggle to enforce standards effectively due to the vast and cross-regional nature of online transactions, leading to a lack of accountability for misleading practices [2] Group 3: Proposed Solutions - To address these issues, a collaborative approach is needed to create a transparent and regulated industry environment [2] - E-commerce platforms should be required to prominently display fiber content in product listings and establish efficient consumer protection and reporting channels [2] - Regulatory authorities should prioritize wool products for inspection, enhance technical measures for oversight, and push for mandatory standards to ensure product traceability and consumer transparency [2]