Core Insights - The summer tourism market is experiencing a surge in popularity due to the rise of music festivals and concerts, which are attracting young audiences and enhancing emotional engagement with travel experiences [2][3]. Group 1: Market Trends - The audience demographic for large music festivals shows that 36.2% are aged 18-24, indicating a shift in consumer preferences towards experiences that offer emotional value rather than traditional sightseeing [2]. - The integration of music with tourism is breaking the monotony of conventional travel, providing unique charm and lasting vitality to tourist destinations [3]. Group 2: Innovative Experiences - Cities like Harbin are transforming into vibrant cultural hubs through music events, such as the "Stage Summer" balcony concerts, which create interactive and resonant experiences for attendees [4]. - New projects like "Beautiful China Singing Journey" are combining music and travel to showcase China's natural beauty and cultural heritage, creating new pathways for tourism engagement [4]. Group 3: Economic Impact - The potential of the performing arts economy is being recognized as a means to convert transient visitors into long-term tourists, enhancing local economies through new consumption scenarios [5]. - Cities are encouraged to improve their infrastructure and service capabilities to support the growing intersection of music and tourism, ensuring a balanced and enriching experience for visitors [5].