音乐+文旅

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让世界读懂长江聆听武汉 琴台音乐节展示“演艺名城”魅力
Chang Jiang Ri Bao· 2025-10-12 01:35
长江奔涌奏和声,琴台雅乐待君听。秋意渐浓的江城即将迎来一场跨越国界、联结民心的音乐盛宴。10月11日,第十四届琴台音乐节 新闻发布会举行,宣告这场历经13年沉淀的文化品牌活动,将于10月17日至11月15日如期绽放。 本届音乐节以"音乐盛会,人民节日"为宗旨,围绕剧场音乐、校地合作、群众合唱、市民音乐沙龙等版块布局,50余场高品质演出及 活动不仅将丰富市民精神文化生活,更将以音乐为桥梁,助力武汉"演艺名城"建设,提升城市文化软实力。 国际名家名团云集,铸就顶尖艺术盛宴 此外,俄罗斯钢琴学派代表人物普莱特涅夫,将与拉赫玛尼诺夫国际交响乐团带来业内公认权威的拉赫玛尼诺夫作品演绎;两次斩获 格莱美"最佳合唱表演奖"的爱沙尼亚爱乐室内合唱团,将用纯净歌声传递音乐的治愈力量;法国7项戏剧大奖得主、法语原版音乐剧《莫里 哀》,将带来原汁原味的欧洲舞台风情…… 本届音乐节将继续实施惠民票价。截至发布会当日,音乐节出票率已超80%,不少外地观众通过社交媒体咨询观演攻略、住宿交通及 武汉特色文旅信息,其全国影响力可见一斑。 深耕本土文化根脉,奏响长江知音新声 琴台音乐节的底色,始终是武汉的文化基因,武汉也从未停止对本土文化的挖 ...
茂名信宜音乐嘉年华:借“乐”破圈,激活农文旅双节消费市场
Sou Hu Cai Jing· 2025-10-09 07:37
"信宜的朋友们,你们好!"10月2日至3日,"传承上品"理想音乐嘉年华在茂名信宜市体育公园燃情开唱。这次是信宜首次举 办音乐嘉年华,以"乐"为媒诚邀八方宾客,来信宜这座"活力之城"乐享假期。 音乐+文旅:"流量"变"留量" "音乐+文旅"有效激活周边景点、酒店与餐饮消费,推动信宜文旅市场持续升温。恰逢国庆、中秋双节同庆,信宜推出多项 景区优惠与吃住玩乐礼包,借音乐嘉年华的"流量"转化为"留量",为文旅品牌建设注入了新动能。 从音乐现场转向信宜山水美景,已成为外地乐迷充实旅程的必选项。连日来,信宜市区住宿及周边景区的客流量持续攀 升。查询美团、携程等平台可看到,市区的酒店订单量大幅增长,李花谷、马安竹海、虎跳峡等热门景点的周边住宿更是 迎来预订高峰,不少酒店、民宿早早被订满。 "早就听说信宜的山水很美,这次看到音乐嘉年华有我心仪的歌手,当即定了假期来信宜的行程。"定居佛山的任小姐约了 闺蜜来场"信宜深度游",她期待道:"后续几天打算把牙雕馆、马安竹海、李花谷、天马山等地挨个打卡,想看山看水看云 海,想吃食惯嘴粉和杨桃鸭,想想都觉得美滋滋。" 人民日报客户端广东频道 许巨滔 杨珮珮 音乐+假期:"心动"到"行动" ...
联动破圈,构建绝佳流量转化平台
Xin Hua Ri Bao· 2025-10-08 20:55
□ 本报记者徐维庆 10月4日,"苏超"淘汰赛在南京奥体中心重燃战火;常州太湖湾旅游度假区以另一种方式回应着"苏 超"激情。常州文体旅深度融合的"哨音"吹响。10月2日—5日,第十一届太湖湾音乐节拉开帷幕,曾征 战"苏超"的常州队球员赵连平、李飞阳、秦一帆作为歌迷现身音乐节。 从2019年草坪上的初次发声,到单届吸引超13万人、话题量破百亿的"国民级音乐节",太湖湾以"音乐 +文旅"为双翼,完成了一场从小众狂欢到现象级IP的蜕变。 常州队在"苏超"汇聚的庞大流量与情感认同,成为常州文旅的"软实力",而太湖湾的音乐节,以其自然 美景、浪漫露营基地与成为地标的摩天轮,构建出绝佳的流量转化文旅平台。 10月2日,音乐节首日,清晨的太湖湾入口处,来自天南地北的乐迷汇成一片斑斓而有序的人海。"这是 我第三次来了,它从未让我失望过。"来自苏州的丁绎铭一边轻车熟路地引导朋友寄存行李,一边说。 数以万计的乐迷慕名而来,巨大的消费潜力也随之注入区域的毛细血管。"原来理想汽车是常州制 造!"来自西安、正在试车的李椋说,"这座城市真是充满惊喜。"理想汽车作为本土品牌,不仅在场内 设置展台,还提供理想商务车作为艺人嘉宾接驳车,借助音 ...
晶采观察丨“音乐+文旅 ”为暑期市场注入活力与魅力
Yang Guang Wang· 2025-08-23 11:39
Core Insights - The summer tourism market is experiencing a surge in popularity due to the rise of music festivals and concerts, which are attracting young audiences and enhancing emotional engagement with travel experiences [2][3]. Group 1: Market Trends - The audience demographic for large music festivals shows that 36.2% are aged 18-24, indicating a shift in consumer preferences towards experiences that offer emotional value rather than traditional sightseeing [2]. - The integration of music with tourism is breaking the monotony of conventional travel, providing unique charm and lasting vitality to tourist destinations [3]. Group 2: Innovative Experiences - Cities like Harbin are transforming into vibrant cultural hubs through music events, such as the "Stage Summer" balcony concerts, which create interactive and resonant experiences for attendees [4]. - New projects like "Beautiful China Singing Journey" are combining music and travel to showcase China's natural beauty and cultural heritage, creating new pathways for tourism engagement [4]. Group 3: Economic Impact - The potential of the performing arts economy is being recognized as a means to convert transient visitors into long-term tourists, enhancing local economies through new consumption scenarios [5]. - Cities are encouraged to improve their infrastructure and service capabilities to support the growing intersection of music and tourism, ensuring a balanced and enriching experience for visitors [5].
携程BOSS直播引爆世园“草莓派对” 680万人在线共度京郊音乐夏夜
Yang Guang Wang· 2025-08-05 03:40
Core Insights - Ctrip hosted a live streaming event called "Strawberry Party" at the Beijing International Tourism Resort, attracting nearly 9 million views and over 6.8 million participants [1] - The event features a series of performances from various artists, creating a multi-genre music festival that runs from July 25 to August 30, with activities designed to provide an immersive experience [3] - Ctrip has integrated its content capabilities with supply chain resources to offer a one-stop package of "tickets + accommodation," resulting in a significant increase in search volume and hotel bookings [5] Group 1 - The "Strawberry Party" is a key summer event that combines music, art, and lifestyle, featuring performances from artists across different genres [3] - The event includes additional attractions such as a cultural market, pet pool, and interactive sports areas, enhancing the overall sensory experience for attendees [3] - Ctrip's marketing strategy has led to a 185% increase in search volume for the "Strawberry Festival," demonstrating the effectiveness of its promotional efforts [5] Group 2 - The event is positioned as a new cultural and tourism experience, particularly appealing to young audiences and short-distance travelers in the Beijing suburbs [5] - The Deputy District Mayor of Yanqing praised Ctrip's innovative approach to driving cultural tourism consumption through content-driven marketing [5]
“音乐+文旅”点燃山东夏日消费 多元化场景供给,精准对接年轻群体消费新需求
Sou Hu Cai Jing· 2025-08-03 21:37
Core Viewpoint - The music and cultural tourism market in Shandong is experiencing significant growth, with a focus on integrating music events into tourism experiences to attract younger consumers and drive comprehensive consumption [12][13][14]. Group 1: Market Trends - The summer of 2025 has seen a vibrant music performance market in Shandong, with artists like Dao Lang and Sun Yanzi performing in cities such as Jinan and Qingdao, indicating a shift towards second and third-tier cities [13][14]. - The "music + cultural tourism" model is gaining traction, with events designed to enhance local tourism and stimulate economic activity, evidenced by the 12,000 attendees at Dao Lang's concerts generating direct consumption of 3.2 billion and comprehensive consumption of 4.6 billion [13][14]. - The integration of music events into scenic spots is becoming a norm, with venues like the beach in Rizhao hosting concerts that enhance the overall visitor experience [15][16]. Group 2: Consumer Engagement - Music festivals and concerts are being positioned as platforms for diverse consumer experiences, combining dining, shopping, and entertainment to create a holistic consumption ecosystem [13][14][16]. - The River and Sea Music Festival in Dongying featured 112 performances and various cultural stalls, showcasing the synergy between music and local culture, thus enhancing visitor engagement [14]. - The trend of short-distance travel and personalized experiences is evident, with younger consumers showing a preference for unique, immersive events that combine music with local attractions [16][20]. Group 3: Economic Impact - The music events are significantly boosting local economies, with increased foot traffic benefiting restaurants and hotels, leading to occupancy rates exceeding 90% in some establishments [13][14]. - Nighttime economies are being revitalized through music events, with food stalls and entertainment options thriving during and after concerts, creating a vibrant atmosphere for visitors [17][18][19]. - The development of diverse nighttime consumption scenarios is crucial for meeting the growing demand for leisure activities, particularly during the summer season [19].
“音乐+文旅”点燃山东夏日消费
Da Zhong Ri Bao· 2025-08-03 01:10
Core Insights - The integration of music and cultural tourism in Shandong is driving significant consumer engagement and economic growth, particularly among younger demographics [2][3][4] Group 1: Music and Cultural Tourism - The "music + cultural tourism" model is flourishing in Shandong, with various music events attracting large audiences and enhancing overall consumer spending [2][3] - Major artists like Dao Lang and Sun Yanzi have performed in cities such as Jinan and Qingdao, contributing to a vibrant summer concert scene [3] - The model is expanding into second and third-tier cities, with new hotspots emerging in places like Linyi and Dongying, indicating a market downtrend [3][4] Group 2: Economic Impact - Dao Lang's concerts in Linyi drew 120,000 fans, generating direct consumption of 320 million yuan and a total economic impact of 460 million yuan [3] - Local businesses, including restaurants and hotels, experienced a surge in demand, with some establishments reporting occupancy rates exceeding 90% [3] - The integration of music events with local tourism initiatives has led to a 25% increase in visitor numbers at key attractions [3] Group 3: Event Diversity and Experience - Music festivals are becoming a staple in various venues, including scenic spots, enhancing the overall visitor experience [5][6] - Events like the River and Sea Music Festival in Dongying featured 112 performances and various cultural activities, creating an immersive cultural experience [4] - The trend of "short trips" among younger consumers is being catered to through music events that offer unique experiences, aligning with their preferences for personalized travel [6] Group 4: Night Economy - The development of diverse nighttime activities around music events is stimulating local economies, with food stalls and cultural markets thriving during concerts [7][8] - The summer season is particularly beneficial for nighttime economic activities, with various offerings enhancing consumer engagement [9] - Events in Qingdao, such as the Taiwan Food and Cultural Carnival, further illustrate the blending of music and culinary experiences to attract visitors [10]
广佛中珠赛区在珠海启动,山歌响彻湾区丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-07-25 07:35
Core Viewpoint - The 2025 Guangdong Rural Singer Competition's Guangfo Zhongzhu division has officially launched in Zhuhai, aiming to promote local music and culture through various innovative formats [2][16]. Group 1: Competition Overview - The competition brings together musical talents from Guangzhou, Foshan, Zhongshan, and Zhuhai, featuring diverse formats such as intangible cultural heritage songs, Cantonese classics, and original national style performances [3][4]. - Five major competition tracks have been established, focusing on intangible cultural heritage song transmission, Cantonese and Mandarin classics, national style youth songs, red songs reflecting contemporary themes, and classic folk songs from overseas Chinese communities [6][11]. Group 2: Cultural Impact - The event serves not only as a music competition but also as a cultural exchange platform, promoting the integration of family culture and local music, thereby injecting spiritual vitality into rural revitalization [12][13]. - The "music + cultural tourism" model is expected to enhance the visibility of local culture and attract more visitors, transforming musical engagement into economic growth for rural areas [14][15].
一场音乐节,千万元消费增量,这个“五一”你去看音乐节了吗?
Mei Ri Jing Ji Xin Wen· 2025-05-07 07:46
Group 1 - The core viewpoint of the articles highlights the growing trend of music festivals as a new engine for local cultural and tourism economies, particularly during the "May Day" holiday, with significant increases in hotel bookings and overall consumer spending in hosting cities [1][2][3] - During the "May Day" holiday, over 23 music festivals were held nationwide, with cities like Chuzhou and Yining seeing hotel bookings increase by 2.4 times and 1.3 times respectively, demonstrating the economic impact of these events [1] - The "2025 BUBBLING&BOILING Bubble Island Music and Art Festival" in Tianjin attracted over 100,000 attendees and generated over 60 million yuan in related consumption, showcasing the potential of music festivals to drive local economies [1][3] Group 2 - The integration of performance and tourism is becoming a new strategy for local governments, with many cities collaborating with event organizers to create a "performance equals tourism" experience, enhancing consumer engagement [2][3] - A report from Meituan Travel indicates that over 100 large-scale performances are expected during the "May Day" period, with an anticipated audience of over 2 million and a projected boost in hotel and tourism spending exceeding 2 billion yuan [3] - The participation of cross-industry artists in music festivals is expanding, attracting a broader audience and enhancing the overall experience, with a notable increase in interest from younger demographics [5][6]
“竞逐升级多元发展”-2024年大型营业性演出市场趋势及特点分析报告
Sou Hu Cai Jing· 2025-04-23 08:34
Market Overview - The large-scale commercial performance market is expected to thrive in 2024, with a box office revenue of 29.636 billion yuan, 2.7 million performances, and an audience of 36.5182 million people, accounting for 51.1% of the total box office [1][9][20] - Large concerts are the most significant contributors, with box office revenue exceeding 26 billion yuan, a year-on-year increase of 78.1%, and an audience of over 29 million, up 45.0% year-on-year [1][13][20] Performance Distribution and Trends - Large concerts are increasingly concentrated in second-tier cities, with their box office and performance share exceeding 60% [1][16] - Major consumption areas include the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing city clusters, with the Yangtze River Delta accounting for 31.4% of the box office [1][16] - The number of performances in cities with over 10,000 attendees has increased by 84.4% year-on-year [1][13] Audience Characteristics and Behavior - Female audiences dominate large-scale commercial performances, making up 66.1% of concert attendees and 67.1% of music festival attendees [2][72] - The audience is becoming more mature, with an increasing proportion of attendees aged 35 and above [2][76] - The average frequency of attending concerts is 1.5 times per year, with over 50% attending with companions, highlighting the social aspect of these events [2] Future Outlook - Anticipation for upcoming tours by popular artists such as Zhang Jie and Phoenix Legend is high, indicating a strong foundation for continued market growth in 2025 [2]