冬日暖阳，凉山不凉，山川同歌。"听见绿水青山"中国（四川）第三届民族音乐周（简称第三届民族音乐周）， 于12月25日晚在四川凉山彝族自治州西昌市开幕。 打造文化旅游消费新场景 2025年，《中共凉山州委关于推进文化和旅游深度融合发展做大做强文化旅游业加快建设文旅强州的决定》提 出，优化全域全时文旅发展布局，"东南西北中"五线共建精品旅游线路，打造全链条特色文旅业态；拓展丰富多 元的文旅消费场景；实施文艺创作攀登峰计划，高质量举办中国（四川）民族音乐周等活动。 四川省文化和旅游厅党组成员、副厅长江海在开幕式致辞中介绍，近年来，四川深入推进文化强省旅游强省建 设，推动民族文化创造性转化和创新性发展，加快培育和推广"音乐+文旅"新业态，促进文旅消费提质扩容，带动 文旅消费持续"出圈"。 活动举办地凉山彝族自治州更是探索出多元的"文艺+文旅"之路，持续升级融合生态，包括11月举行的"大凉山戏 剧节"等，文艺活动与当地特色旅游资源结合，打造出丰富的文旅融合新场景，引入更多游客感受大凉山的民族文 化魅力，提升凉山州"五彩云霞""彝族歌舞之乡"的文化品牌，推动文旅消费，尤其是助力土特产走出凉山，促进 当地经济发展。 以山川 ...

Group 1 - The "2025 China (Sichuan) Third National Music Week" has commenced in Xichang, Sichuan, featuring a 7-day event that emphasizes the integration of music and ecology, as well as the empowerment of both professional and public engagement in the music industry [1] - The event includes over 60 ethnic musicians and more than 200 young music creators participating in professional learning and exchanges, showcasing a diverse range of ethnic music and performances [1] - The activities are designed to integrate "ethnic music + performance" into daily life for citizens and tourists, enhancing cultural engagement [1] Group 2 - Sichuan has a rich cultural heritage and abundant ethnic music resources, and has been actively promoting the integration of original music and the music industry, fostering innovative development of ethnic culture [2] - The province is advancing the "music + cultural tourism" business model, which aims to enhance cultural tourism consumption and create diverse platforms for ethnic music [2] - Chengdu has emerged as a leader in the national music industry, with significant progress in the construction of the Tibetan, Qiang, and Yi ethnic music corridor, showcasing ethnic music in a new light [2]

Core Insights - The music event in Jiaozuo has significantly boosted local cultural tourism consumption, generating 145 million yuan in total spending from nearly 20,000 attendees [1] - The concert has effectively integrated music with local culture, enhancing the city's image and attracting visitors from eight provinces [1] - The event has created a new economic model of "music + cultural tourism," linking ticket sales to broader local consumption across various sectors [1] Group 1 - The concert attracted approximately 20,000 attendees, leading to a total consumption of 145 million yuan across the local economy [1] - Around 6,000 attendees utilized their concert tickets to explore Jiaozuo's natural scenery and Tai Chi culture [1] - The event's online exposure exceeded 120 million views, showcasing the integration of celebrity influence and local culture [1] Group 2 - The concert has been described as a "magnifier" for the city's image, with drone displays and stage designs incorporating local cultural elements [1] - The "concert economy" has not only generated direct ticket revenue but also stimulated various local businesses, including food, accommodation, and tourism [1] - Jiaozuo is establishing a new ecosystem of "driving tourism through music and promoting consumption through tourism" [1] Group 3 - The organization of the event demonstrated high efficiency and humanized service, ensuring safety and order for attendees [2] - Previous incidents during events were handled promptly, earning positive feedback and highlighting the professionalism of Jiaozuo's service [2]

Core Insights - The 2025 "Music China" Expo was held in Chengdu, featuring a music industry investment promotion conference and the signing of five music-related projects [1][3] - The projects include the Chengdu New Folk Song Original Music Incubation Base, "Digital Creation Sound" Wuhou Music Industry Base, and an Artificial Intelligence Art Creation Center [1][3] Group 1: Project Details - The Artificial Intelligence Art Creation Center aims to leverage AI technology in music and performing arts, with plans to collaborate with local government and universities [3] - The Chengdu New Folk Song Original Music Incubation Base will focus on original music, including the upgrade of the Yulin Folk Song Festival [3] Group 2: Strategic Importance of Chengdu - Chengdu is chosen for its strong support for the music industry from the local government and its existing ecosystem for music and performing arts [3] - The city has established itself as a hub for music and cultural tourism, integrating national music events with local tourism resources [3][4] Group 3: Industry Statistics - Chengdu has built 108 professional performance venues, with a per million population rate of 5.8 venues [4] - In the first nine months of 2025, the city hosted over 23,000 commercial performances, generating ticket sales exceeding 1.6 billion yuan and driving a total consumption of 7.3 billion yuan [4]

Core Insights - The "City Folk Song Story Meeting" is part of the "My City, My Song" series, showcasing the largest folk music cultural brand event in Shenzhen, featuring 22 music groups from various domestic cities and international locations [1][3] - The event aims to promote folk music from regional to international levels, creating a new performance platform that integrates cultural consumption and industry [1][6] - The initiative is supported by the "Hundred Cities Urban Folk Song SHOW" platform, combining online and offline promotion mechanisms for folk music [1][6] Summary by Categories Event Overview - The event is themed "In Shenzhen, Listen to the World" and includes performances from artists in various styles, such as Bay Area melodies and North American folk [1][3] - The "China Urban Folk Song Shenzhen Premiere Center" collaborates with digital platforms like QQ Music to launch new songs during performances, highlighting local creative output [1][6] Audience Engagement - Audience members expressed diverse experiences, with one noting the emotional range from tears to dancing, indicating the broad appeal and flexibility of the folk music performance market [3] - High-quality public performances are enhancing cultural service accessibility and stimulating nighttime economy and foot traffic in urban areas [3][6] Industry Development - Shenzhen is building a music ecosystem through initiatives like "My City, My Song" and "Belt and Road" International Music Season, integrating policy support, venue operations, content creation, and industry chain consolidation [6] - Folk music is positioned as a key element in enhancing Shenzhen's cultural soft power and establishing it as a "City of Music" [6] - The third season of "My City, My Song" will continue with additional performances scheduled for November, further driving cultural consumption and nighttime economy [6]

Core Viewpoint - The 14th Qintai Music Festival will take place from October 17 to November 15, showcasing over 50 high-quality performances and activities, aimed at enriching the cultural life of citizens and enhancing Wuhan's cultural soft power [1][3]. Group 1: Event Overview - The festival is themed "Music Festival, People's Festival," focusing on theater music, school-community collaboration, mass choir, and citizen music salons [3]. - The festival will feature top international artists and ensembles from 14 countries and regions, including the renowned Mariinsky Orchestra and conductor Valery Gergiev [4][5]. - The ticket sales have exceeded 80% as of the press conference, indicating significant national interest and influence [5]. Group 2: Cultural Significance - The festival emphasizes Wuhan's cultural heritage, featuring traditional performances such as the Guqin concert and original symphonic works that celebrate the Yangtze River [6][7]. - A mass choir performance will connect cultural sentiments across the Yangtze River basin, with 45 choirs participating in the selection process [6][7]. Group 3: Innovative Practices - The festival introduces "Music+" initiatives, including collaborations with Wuhan Conservatory of Music and various cultural tourism discounts for ticket holders [8][10]. - Online live broadcasts and community music salons will expand access to the festival, allowing broader participation [10]. Group 4: Conclusion - The Qintai Music Festival has evolved into a cultural symbol for Wuhan, promoting cultural confidence and global connections through international performances and local traditions [11].

Core Insights - The "Chuan Cheng Shang Pin" Ideal Music Carnival was held in Xinyi City, marking the first music festival in the area, aimed at attracting visitors and promoting local tourism [1][3] Group 1: Music and Tourism Integration - The event successfully combined music with tourism, enhancing the local cultural and tourism market, especially during the National Day and Mid-Autumn Festival holidays [3] - Xinyi leveraged the music carnival to convert visitor "flow" into "stay," boosting the brand development of local tourism [3] Group 2: Increased Visitor Engagement - There was a significant increase in hotel bookings and tourist attractions in Xinyi, with platforms like Meituan and Ctrip reporting a surge in orders [4] - Visitors expressed excitement about the music festival and planned to explore local attractions, indicating a positive trend in local tourism [4]

Core Insights - The "Taihu Bay Music Festival" has transformed from a niche event to a national phenomenon, attracting over 130,000 attendees and generating over 10 billion discussions on social media since its inception in 2019 [1] - The festival serves as a platform for promoting local tourism and cultural integration, leveraging the popularity of the "Super League" to enhance the city's soft power [1] - The event has significantly boosted local businesses, with restaurants experiencing increased turnover and accommodations fully booked during the festival [2] Group 1: Event Impact - The festival has become a major cultural event, showcasing local talent and attracting a diverse audience, with nearly half of attendees under 25 years old and over 70% being female [2] - The presence of local brands like Li Auto at the festival highlights the city's identity as a hub for the new energy industry, enhancing its reputation on a national level [2] Group 2: Economic Benefits - Local businesses, including restaurants and hotels, have reported a surge in demand, with some establishments struggling to keep up with the influx of visitors [2] - The festival has created a comprehensive service ecosystem, connecting local resources and businesses to enhance the overall visitor experience [2]

Core Insights - The summer tourism market is experiencing a surge in popularity due to the rise of music festivals and concerts, which are attracting young audiences and enhancing emotional engagement with travel experiences [2][3]. Group 1: Market Trends - The audience demographic for large music festivals shows that 36.2% are aged 18-24, indicating a shift in consumer preferences towards experiences that offer emotional value rather than traditional sightseeing [2]. - The integration of music with tourism is breaking the monotony of conventional travel, providing unique charm and lasting vitality to tourist destinations [3]. Group 2: Innovative Experiences - Cities like Harbin are transforming into vibrant cultural hubs through music events, such as the "Stage Summer" balcony concerts, which create interactive and resonant experiences for attendees [4]. - New projects like "Beautiful China Singing Journey" are combining music and travel to showcase China's natural beauty and cultural heritage, creating new pathways for tourism engagement [4]. Group 3: Economic Impact - The potential of the performing arts economy is being recognized as a means to convert transient visitors into long-term tourists, enhancing local economies through new consumption scenarios [5]. - Cities are encouraged to improve their infrastructure and service capabilities to support the growing intersection of music and tourism, ensuring a balanced and enriching experience for visitors [5].

Core Insights - Ctrip hosted a live streaming event called "Strawberry Party" at the Beijing International Tourism Resort, attracting nearly 9 million views and over 6.8 million participants [1] - The event features a series of performances from various artists, creating a multi-genre music festival that runs from July 25 to August 30, with activities designed to provide an immersive experience [3] - Ctrip has integrated its content capabilities with supply chain resources to offer a one-stop package of "tickets + accommodation," resulting in a significant increase in search volume and hotel bookings [5] Group 1 - The "Strawberry Party" is a key summer event that combines music, art, and lifestyle, featuring performances from artists across different genres [3] - The event includes additional attractions such as a cultural market, pet pool, and interactive sports areas, enhancing the overall sensory experience for attendees [3] - Ctrip's marketing strategy has led to a 185% increase in search volume for the "Strawberry Festival," demonstrating the effectiveness of its promotional efforts [5] Group 2 - The event is positioned as a new cultural and tourism experience, particularly appealing to young audiences and short-distance travelers in the Beijing suburbs [5] - The Deputy District Mayor of Yanqing praised Ctrip's innovative approach to driving cultural tourism consumption through content-driven marketing [5]