Core Insights - 康哲药业's high-end regenerative injection brand, Lijinran, has entered into a strategic partnership with Meituan Medical Health to integrate technology, products, and platform advantages for exclusive traffic support and cost-effective aesthetic medical services for consumers, aiming for a win-win situation among brands, platforms, institutions, and consumers [1][3] Group 1: Strategic Collaboration - The collaboration with Meituan allows 康哲药业 to gain traffic support through brand positioning, content marketing, and operational tools, establishing a customer lifecycle management system [3] - Meituan's platform connects millions of users, enabling brands to reach potential customers quickly, with a reported increase of over 110% in the number of upstream cooperative brands and nearly 150% growth in transaction volume during the 618 shopping festival [3][4] Group 2: Consumer Safety and Product Verification - Meituan's "放心美" initiative provides technology-driven product verification services, addressing over 60% of medical accidents related to counterfeit injection products, with more than 700 million verification services provided across 100 cities [7][8] - The partnership will incorporate Lijinran into the "放心美" system, offering dual verification through "扫码验真" and platform certification to ensure a safe aesthetic experience for consumers [7][8] Group 3: Market Trends and Growth Potential - The regenerative medical product market is projected to grow significantly, with the domestic "童颜针" market expected to rise from 100 million yuan in 2021 to 3 billion yuan by 2024, and potentially exceed 10 billion yuan in the next five years [10] - The collaboration aims to establish a new standard in regenerative aesthetic medicine by combining 康哲药业's product and training capabilities with Meituan's traffic and operational support, transitioning the industry from "wild growth" to "quality cultivation" [10][12] Group 4: Digital Transformation in Services - The initial core institutions will launch a fully digital service process, allowing consumers to complete initial screenings and appointments online, with procedures performed by certified 康哲医药 physicians and post-operative tracking through a cloud system [12] - This model transforms treatment outcomes from subjective experiences to quantifiable tracking, representing a shift in the aesthetic medical industry from "experience-driven" to "evidence-based" practices [12]