今年以来，爱美客一桩跨境收购交易所引发的关于"童颜针"艾塑菲经销权去向一事颇受市场关注。 今年3月，爱美客发布了关于收购韩国REGEN Biotech,Inc.公司（下称"韩国REGEN公司"）控股权的公 告，拟通过全资子公司爱美客国际收购韩国REGEN公司85%的股权。7月，REGEN公司表示已向*ST苏 吴子公司达透医疗送达《解约函》，要求解除*ST苏吴在中国大陆地区独家经销商所有相关授权。 随后*ST苏吴方面称已提起仲裁，请求继续履行《独家代理协议》，如未得到支持则进行索赔，金额达 16亿元。对此爱美客公告表示， REGEN已着手聘请专业律师团队积极应诉，并将按规定时间提交答辩 和反请求。（详见报道： 跌破1元*ST苏吴濒临退市 爱美客"接招"艾塑菲仲裁事项｜速读公告） 转自：智通财经 面对每天上千份上市公司公告该看哪些？重大事项公告动辄几十页几百页重点是啥？公告里 一堆专业术语不知道算利好还是利空？请看智通财经公司新闻部《速读公告》栏目，我们派 驻全国的记者们将于公告当晚为您带来准确、快速、专业的解读。 智通财经8月18日讯（记者 何凡）今年上半年，爱美客（300896.SZ）交出一份差强人意的业绩， ...

Core Viewpoint - The market for "童颜针" (youthful face injection) is experiencing significant turmoil, with recent developments including the termination of exclusive distribution rights for Jiangsu Wuzhong and an increase in competition as more products gain approval for sale in China [1][4]. Company Summary - Jiangsu Wuzhong's subsidiary, Dato Medical, received a termination notice from Regen Biotech Inc., ending its exclusive distribution rights for AestheFill, the first imported "童颜针" in China [1][2]. - The termination is attributed to alleged violations of the distribution agreement and securities law by Jiangsu Wuzhong and its executives, which Regen claims have harmed the product's reputation [1][4]. - AestheFill is a critical product for Jiangsu Wuzhong, contributing significantly to its revenue, with projected sales of 326 million yuan in 2024, accounting for 20.42% of total revenue [3]. Industry Summary - The number of approved "童颜针" products in China has increased to nine, intensifying competition in the market [1][4]. - The high pricing of "童颜针" has historically positioned it as a lucrative product, but recent price reductions by competitors are threatening this status [5][7]. - The introduction of lower-priced alternatives, such as a 5,999 yuan version of Aivilan, has sparked controversy and dissatisfaction among established brands [7]. - Analysts predict that profit margins for "童颜针" may decline from 90% to below 80% as the industry approaches a price war [8]. - Concerns regarding product safety are rising, with reports of complications from excessive injections, prompting a need for differentiation, education, and compliance among companies [8].

Core Viewpoint - The competition in the "童颜针" (youthful needle) market is intensifying, with nine products already approved for sale and over ten more in the application process, leading to a saturated market with limited differentiation among products [1][23]. Market Expansion - The "童颜针" market is expanding with new entrants, including 康哲药业's "丽真然" and 上海爱唯缇's "Olidia," which received approval from the National Medical Products Administration [3][22]. - The entry of these new players is pushing the already fierce market competition to new heights [4]. Pricing Strategies - The first approved "童颜针," 艾维岚, is facing challenges in maintaining its high price of 18,800 yuan due to competitive pricing strategies from other players, such as 新氧's "奇迹童颜" project priced at 5,999 yuan [5][11]. - The price of 艾维岚 has reportedly dropped to around 12,000 yuan by 2023, with expectations of further declines as competition increases [27]. Product Lifecycle and Market Dynamics - The market dynamics suggest that price reductions are inevitable due to the competitive landscape and the typical product lifecycle in the medical aesthetics industry, where products often experience price drops within 3 to 5 years post-launch [25][39]. - Historical examples, such as 薇旖美, illustrate that products can see significant price declines shortly after their introduction, indicating a trend that 艾维岚 may also face [25][26]. Regulatory Environment - The "童颜针" is classified as a Class III medical device in China, which requires strict regulatory compliance, impacting market entry and competition [34][35]. - The ability to obtain this classification is crucial for companies to participate in the market and secure high profit margins [35][37]. Brand and Marketing Strategies - Companies like 高德美's "塑妍萃" have successfully established strong brand identities and marketing strategies, allowing them to maintain higher price points despite market saturation [40][41]. - Effective brand building and storytelling are essential for sustaining product value and consumer interest in a competitive market [42][43]. Future Outlook - The future of companies like 圣博玛, which relies heavily on its flagship product 艾维岚, is uncertain as they face increasing competition and pressure to diversify their product offerings [39][40]. - The medical aesthetics market in China is projected to grow significantly, but companies must adapt their strategies to navigate the challenges posed by rapid competition and changing consumer preferences [35][39].