Core Viewpoint - The article highlights the significant increase in flower delivery orders during the Qixi Festival, with Meituan's delivery service experiencing a 20-fold year-on-year growth in order volume and a delivery punctuality rate of 99.8% [1] Group 1: Service Enhancements - Meituan has launched a "1-to-1 urgent delivery service" to address the surge in demand, providing dedicated delivery teams to ensure efficient and timely flower delivery [1] - The service is designed for high-value and time-sensitive items, such as flowers, cakes, and jewelry, resulting in higher earnings for delivery personnel compared to regular orders [4] - The service has been implemented in over 180 cities, demonstrating resilience and quality during peak delivery periods like Valentine's Day and Qixi Festival [5] Group 2: Merchant Support - Meituan's merchant service team actively assists flower shops during peak times by maintaining order, organizing products, and even participating in packing and dispatching [5] - The manager of a high-end flower shop noted that despite the higher cost of the 1-to-1 urgent delivery service, it remains the most cost-effective option due to improved customer satisfaction and reduced complaints [5] - The service has led to a decrease in customer complaints and an increase in the integrity of flower deliveries, enhancing the overall customer experience [1][2] Group 3: Market Trends - There is a growing consumer preference for high-end "new Chinese-style" flowers, with an increasing focus on quality, personalization, and unique design [1] - The demand for flowers is becoming more frequent, with consumers increasingly using instant retail platforms for purchases [1] - The evolving market emphasizes the importance of timely and intact delivery of quality flowers, raising the standards for delivery personnel [1]