Core Viewpoint - The focus on AI applications has become a key highlight in the secondary market, with Meitu Company reporting significant revenue and profit growth driven by AI integration in its products [1][2]. Financial Performance - Meitu's total revenue for the first half of 2025 reached 1.8 billion RMB, marking a year-on-year increase of 12.3% [1]. - The adjusted net profit attributable to equity holders was 467 million RMB, reflecting a substantial year-on-year growth of 71.3% [1]. - The core business of imaging and design products contributed over 70% of total revenue, amounting to 1.35 billion RMB, with a year-on-year growth exceeding 45.2% [2]. Business Model Transformation - Meitu has shifted its business model from primarily advertising to a subscription-based model, with paid subscription users reaching 15.4 million and a penetration rate of approximately 5.5% as of June 30, 2025 [2][3]. AI Application and Product Development - The company positions itself as an AI application company focused on imaging and design, with AI penetration in its products reaching 90% [1][3]. - Meitu has developed a suite of AI productivity tools, including Meitu Design Studio and Meitu Kaipai, targeting professional users such as e-commerce sellers and video creators [4][6]. Global Market Expansion - As of June 30, 2025, Meitu's global monthly active users reached 280 million, with 98 million users outside of mainland China, representing a year-on-year growth of 15.3% [7]. - The company's globalization strategy has shown positive results, with localized product adaptations enhancing user engagement in various markets [7]. Future Growth Potential - The global image productivity tools market is projected to reach $91 billion by 2027, indicating significant growth opportunities for Meitu in this sector [5]. - Meitu aims for revenue and profit from productivity tools to exceed half of its total income in the near future, driven by the high growth potential in this segment [6]. Investment Outlook - International investment institutions, such as UBS, highlight the contribution of overseas markets and productivity tools to Meitu's value reassessment [8]. - Citic Lyon's report has raised the adjusted net profit forecasts for Meitu for 2025 and 2026 by 15% and 20%, respectively, due to accelerated growth in paid subscriptions and strong overseas market performance [8].