公开资料显示，"AI产业创新场景应用案例"征集与评审工作于2024年5月启动，评审覆盖场景应用、技 术维度、市场潜力、用户体验、社会效益、风险控制六大指标。 责任编辑：江钰涵 新浪科技讯 9月26日午间消息，9月25日，工信部工业文化发展中心公布第六批"AI产业创新场景应用案 例"，美图公司AI生产力工具创新实践入选。据了解，美图AI生产力工具包括美图设计室、开拍、美图 云修、RoboNeo等。 ...

Core Viewpoint - The focus on AI applications has become a key highlight in the secondary market, with Meitu Company reporting significant revenue and profit growth driven by AI integration in its products [1][2]. Financial Performance - Meitu's total revenue for the first half of 2025 reached 1.8 billion RMB, marking a year-on-year increase of 12.3% [1]. - The adjusted net profit attributable to equity holders was 467 million RMB, reflecting a substantial year-on-year growth of 71.3% [1]. - The core business of imaging and design products contributed over 70% of total revenue, amounting to 1.35 billion RMB, with a year-on-year growth exceeding 45.2% [2]. Business Model Transformation - Meitu has shifted its business model from primarily advertising to a subscription-based model, with paid subscription users reaching 15.4 million and a penetration rate of approximately 5.5% as of June 30, 2025 [2][3]. AI Application and Product Development - The company positions itself as an AI application company focused on imaging and design, with AI penetration in its products reaching 90% [1][3]. - Meitu has developed a suite of AI productivity tools, including Meitu Design Studio and Meitu Kaipai, targeting professional users such as e-commerce sellers and video creators [4][6]. Global Market Expansion - As of June 30, 2025, Meitu's global monthly active users reached 280 million, with 98 million users outside of mainland China, representing a year-on-year growth of 15.3% [7]. - The company's globalization strategy has shown positive results, with localized product adaptations enhancing user engagement in various markets [7]. Future Growth Potential - The global image productivity tools market is projected to reach $91 billion by 2027, indicating significant growth opportunities for Meitu in this sector [5]. - Meitu aims for revenue and profit from productivity tools to exceed half of its total income in the near future, driven by the high growth potential in this segment [6]. Investment Outlook - International investment institutions, such as UBS, highlight the contribution of overseas markets and productivity tools to Meitu's value reassessment [8]. - Citic Lyon's report has raised the adjusted net profit forecasts for Meitu for 2025 and 2026 by 15% and 20%, respectively, due to accelerated growth in paid subscriptions and strong overseas market performance [8].

Core Insights - Meitu's revenue growth has significantly slowed in the first half of 2025, achieving a revenue of 1.82 billion RMB, a 12.3% increase year-on-year, compared to 28.6% in the previous year [1][2] - The company reported a net profit of 397 million RMB, reflecting a 30.8% year-on-year increase, while adjusted net profit reached 467 million RMB, up 71.3% [1][2] - The shift in revenue structure is notable, with the imaging and design products segment showing a substantial increase of 45.2% to 1.35 billion RMB, while the beauty solutions segment saw a drastic decline of 88.9% [2][3] Revenue Breakdown - For the first half of 2025, revenue from imaging and design products accounted for 74.2% of total revenue, up from 57.4% in 2024 [4] - Advertising revenue increased by 5% to 433 million RMB, while beauty solutions revenue dropped to 30 million RMB, contributing only 1.7% to total revenue [2][4] - The overall gross profit for the first half of 2025 was 1.34 billion RMB, with a gross margin of 73.6%, an increase of 8.7 percentage points from the previous year [2][5] Strategic Focus - The company has been focusing on core business areas by reducing non-core operations, which has led to a significant increase in the contribution of imaging and design products to total revenue [3][5] - Meitu's management has implemented organizational changes to enhance decision-making speed and competitiveness in response to the opportunities and challenges posed by AI technologies [5] - The number of global monthly active users reached 280 million, with a 42% increase in paid subscription users, indicating a growing monetization strategy [5]

Core Viewpoint - Meitu's revenue growth has significantly slowed in the first half of 2025 compared to previous years, despite still achieving double-digit growth in both revenue and net profit [2][3]. Financial Performance - In the first half of 2025, Meitu reported a revenue of 1.82 billion RMB, a year-on-year increase of 12.3%, and a net profit of 397 million RMB, reflecting a 30.8% growth [3][5]. - Adjusted net profit reached 467 million RMB, marking a substantial increase of 71.3% compared to the previous year [3]. Revenue Breakdown - The revenue from imaging and design products was 1.35 billion RMB, showing a significant increase of 45.2% year-on-year, while advertising revenue grew by 5% to 433 million RMB [3][4]. - Revenue from beauty industry solutions plummeted by 88.9% to 30 million RMB, and other revenues decreased by 12.4% to 6 million RMB [3][4]. Business Focus and Strategy - Meitu has shifted its focus towards core imaging and design products, which accounted for 74.2% of total revenue in the first half of 2025, up from 57.4% in the previous year [4][5]. - The company has reduced its non-core business activities, particularly in the beauty industry solutions segment, which saw a significant decline in revenue [4][6]. User Engagement and Growth - As of June 30, 2025, Meitu's global monthly active users reached 280 million, an increase of 8.5% year-on-year, with paid subscription users growing over 42% to 15.4 million [6]. - The paid user penetration rate stands at 5.5%, contributing to the overall revenue growth [6]. Profitability Metrics - Meitu's gross profit for the first half of 2025 was 1.34 billion RMB, a year-on-year increase of 27.3%, with the gross margin rising from 64.9% to 73.6% [6].

Investment Rating - The report assigns a "Buy" rating for the company, Meitu Inc. [5] Core Insights - Meitu is positioned as a leader in the visual economy, leveraging AI to accelerate commercialization. The company focuses on image and design products, with a strong emphasis on AI-driven productivity and global expansion. The projected revenue for 2025-2027 is estimated at 41.4 billion, 49.9 billion, and 58.2 billion CNY, respectively, with corresponding year-on-year growth rates of 23.8%, 20.6%, and 16.6% [5][6][15]. Summary by Sections Company Overview - Meitu Inc. was founded in 2008 and listed on the Hong Kong Stock Exchange in December 2016. The company aims to merge art and technology, providing innovative image and design products while promoting digital upgrades in the beauty industry. The main business segments include image and design products, beauty solutions, and advertising services, covering both B2B and B2C markets [15][17]. Industry Analysis - The domestic image beautification market is experiencing stable growth in C-end user scale, with increasing willingness to pay. The B-end market is rapidly expanding, driven by AI that lowers creative barriers and enhances efficiency. The overall market size for image digitization in China is projected to approach 160 billion CNY by 2025, with significant growth in various application scenarios [30][32]. Competitive Advantages - Meitu has built a core advantage through a combination of user base, application scenarios, and technology. The company has a large user base, with MAU reaching 266 million as of December 2024, showing a year-on-year growth of 6.7%. The company is transitioning from a tool-based application to a comprehensive image ecosystem, focusing on vertical scenarios and enhancing product richness and usability [46][49]. Financial Projections - The financial outlook for Meitu indicates substantial growth, with expected revenues of 41.4 billion CNY in 2025, 49.9 billion CNY in 2026, and 58.2 billion CNY in 2027. Adjusted net profits are projected to be 8.5 billion CNY, 11.4 billion CNY, and 14.6 billion CNY for the same years, reflecting year-on-year growth rates of 44.7%, 33.9%, and 27.9% respectively [5][6][14]. Global Expansion Strategy - Meitu is actively pursuing a global expansion strategy, with a focus on increasing its user base outside of China. As of December 2024, MAU in markets outside of mainland China reached 94.51 million, a year-on-year increase of 21.7%. The company aims to leverage AI capabilities to enhance product offerings and meet diverse local needs [63][64].

Investment Rating - The report assigns a "Buy" rating for the company, Meitu Inc. [5] Core Insights - Meitu is positioned as a leader in the visual economy, leveraging AI to accelerate commercialization. The company focuses on image and design products, with a strong emphasis on AI-driven productivity and global expansion. Revenue projections for 2025-2027 are estimated at 41.4 billion, 49.9 billion, and 58.2 billion CNY, respectively, with corresponding year-on-year growth rates of 23.8%, 20.6%, and 16.6% [5][6][15]. Summary by Sections Company Overview - Meitu Inc. was founded in 2008 and listed on the Hong Kong Stock Exchange in December 2016. The company aims to merge art and technology, providing innovative image and design products while promoting digital upgrades in the beauty industry. Its main business segments include image and design products, beauty solutions, and advertising, covering both B2B and B2C markets [15][17]. Industry Analysis - The domestic image beautification market is experiencing stable growth in C-end user scale, with increasing willingness to pay. The B-end market is rapidly expanding, driven by AI that lowers creative barriers and enhances efficiency. The overall market size for image digitization in China is projected to approach 160 billion CNY by 2025, with significant growth in various application scenarios [30][32]. Competitive Advantages - Meitu has built a core advantage through a combination of user base, application scenarios, and technology. The company has a large user base, with MAU reaching 266 million as of December 2024, showing a year-on-year growth of 6.7%. The company is transitioning from a tool-based application to a comprehensive image ecosystem, focusing on vertical scenarios and enhancing product richness and usability [46][49]. Financial Projections - Revenue for 2023 is reported at 2.696 billion CNY, with a year-on-year growth of 29.3%. Adjusted net profit for the same year is 356 million CNY, reflecting a significant increase of 334.9% year-on-year. The company expects continued growth in revenue and profit margins through 2027, with adjusted net profits projected at 1.456 billion CNY by then [6][14][24]. Global Expansion Strategy - Meitu is actively pursuing global expansion, with a focus on increasing its user base outside of mainland China. As of December 2024, MAU in markets outside of mainland China reached 94.51 million, a year-on-year increase of 21.7%. The company aims to leverage localized product development and AI capabilities to enhance its global presence [63][64].

Group 1 - Intel, in collaboration with Microsoft and JD.com, has launched AI PC products based on Intel Core Ultra processors, marking the transition from Windows 10 to the Windows 11 AI+PC era [2] - In 2024, Intel will officially sell AI PCs in China, with approximately 2 million AI PC products sold last year [2] - The Intel Core Ultra 200V series processor achieves an AI computing power of 120 TOPS, while the Ultra 200H shows a single-thread performance increase of about 17%, multi-thread performance increase of about 20%, and energy efficiency improvement of about 21% compared to the previous generation [2] Group 2 - Intel has partnered with over 200 ISVs to launch more than 470 AI applications, supporting over 900 AI models, including various local ISVs in China [3] - Applications like MoYoYo optimize AI models for real-time translation and simultaneous interpretation, while Meitu Cloud Repair enhances photo editing capabilities with a 130% increase in export speed [3] - The desktop game assistant, DouDou, provides game knowledge Q&A, strategy suggestions, and operation reminders during gameplay [3] Group 3 - Knowledge assistants such as Xinghuan Wuyou and Zhiwo AI enhance knowledge management through local knowledge bases and document summarization [4] - Office assistants like Kutools AI for Word/Excel/Outlook improve work efficiency in document writing, real-time translation, and video conferencing [4] - Microsoft anticipates that the end of support for Windows 10 on October 14 will create new opportunities for upgrading old PCs, collaborating with Intel and OEM partners [4]

Group 1 - The current technological revolution and industrial transformation are deepening, with a focus on image and graphics technology as a core technology for smart manufacturing and economic development in China [1][3] - Meitu Inc. won two gold awards in the 2025 image and graphics field rankings, including the Pioneer Enterprise Award and the Innovative Technology Award [1][3] - The rankings aim to identify potential sci-tech enterprises and cutting-edge technological achievements in the image and graphics field, establishing industry benchmarks and promoting innovation and industrial development [3] Group 2 - Meitu Inc. integrates its long-accumulated AI imaging capabilities with user demand, transforming AI technology into tools for daily life and productivity through various products like Meitu Xiuxiu and Meiyan Camera [3] - Industry experts indicate that global technological innovation is accelerating, significantly promoting the commercialization of image and graphics technology, with Meitu leading the rapid development in vertical scenarios [3]