Core Viewpoint - The article discusses the importance of brand price control and the methods to maintain price order in the market, addressing issues like price discrepancies and potential internal diversion or patent infringement [1] Group 1: Price Control Strategies - Establishing a "source tracking system" is crucial for preventing diversion. Brands can add special identifiers to products, allowing them to quickly locate and penalize unauthorized sellers. For instance, a sports brand identified 12 cross-region selling stores within three months, resulting in a 70% decrease in diversion rates [2] - Brands can initiate intellectual property complaints against counterfeit or patent-infringing products. By preparing necessary documentation, such as patent certificates and comparison images, brands can effectively remove infringing listings. An electronic brand managed to eliminate over 200 infringement links in six months, leading to a 35% increase in sales of patented products [4] - Implementing a dual approach of platform rules and internal policies is essential for price control. For example, setting up price monitoring on e-commerce platforms can alert brands when prices fall below the suggested retail price. A beauty brand achieved a compliance rate of 95% among its distributors by controlling price fluctuations within 5% [5] Group 2: Overall Impact of Price Control - The essence of brand price control is to create a dual defense of "technology + rules." By ensuring traceability of each product and a quick response to infringements, the market can return to a rational order. Price control is not about limiting competition but about protecting brand value and consumer trust [5]