美妆7大人群方案
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消费洞察集锦 | 2025年第七期
凯度消费者指数· 2025-09-02 03:52
Group 1 - The article highlights five selected insights focusing on brands that can thrive through cycles and achieve growth against the odds [1] - It introduces a "Seven Major Consumer Groups" strategy in the beauty market to assist brands in precise customer operations amidst intense competition [1] - A deep dive into home dining consumption behaviors is presented, revealing consumer trends and identifying growth opportunities in at-home dining scenarios [1] Group 2 - The Worldpanel Consumer Index annual client meeting held on August 21 emphasized leveraging consumer insights for brand growth, dissecting the essence of demand to uncover growth drivers [1]