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AI技术加持深度融入产品场景 沪市消费零售公司“年中大促季”各有“秀场”
Zheng Quan Ri Bao Wang· 2025-05-28 12:18
Group 1 - The integration of AI in the retail sector has become a key trend during this year's mid-year promotional season, enhancing efficiency in consumer insights and audience targeting [1][2] - Companies like Shanghai Bailian Group have implemented AI systems for comprehensive customer flow analysis, showcasing the practical application of AI in business processes [2] - The collaboration between Proya Cosmetics and Ant Group's AI subsidiary aims to improve consumer experience through AI-driven customer service and resource allocation during high-traffic promotional events [2] Group 2 - AI is driving innovation in product scenarios, with companies like Bailian launching interactive robot fashion shows to enhance customer engagement [3] - Sichuan Changhong is leveraging AI to create new product experiences, such as the Panda "lazy" air conditioner that automatically adjusts to optimal temperatures [3][4] - Hisense has developed AI smart agents that provide personalized services based on user preferences, enhancing the overall consumer experience [4]