Core Insights - The core focus of the news is the presentation of the "Spring Breeze Ambassador" program by Meihua Liji Hotel at the recent annual hotel technology summit, highlighting its commitment to personalized service and emotional connection with guests [1][3]. Group 1: Presentation and Brand Philosophy - The "Spring Breeze Ambassador" program serves as a key emotional service symbol, showcasing the brand's dedication to transforming standardized service into personalized care, which sparked discussions among investors about the value of service in the hotel industry [3]. - The ambassadors, dressed in distinctive attire, embody the brand's philosophy of "exceeding expectations, surprises come naturally," providing a tangible representation of the hotel's service ethos [1]. Group 2: Training and Development System - The "Spring Breeze Ambassador" program is built on a foundation of standard selection, systematic training, and nurturing warmth, aiming to cultivate service benchmarks from outstanding employees [5]. - As of November 2025, the training program has reached over 50 stores, resulting in the selection of 13 senior and 23 junior ambassadors, demonstrating the program's effective implementation and talent development [5]. Group 3: Product Experience and Global Strategy - The 3.0 model rooms were showcased during the summit, providing investors with a tangible experience of the hotel's design philosophy and spatial quality [6]. - The successful signing of the Kuala Lumpur project reflects the brand's confidence in its systematic and international development strategy, aiming to expand its complete service system, including the "Spring Breeze Ambassador," into broader global markets [8].

Core Insights - The annual ecological summit held by eLong Hotel Technology showcased its strategic path of "ecologization, digitalization, and globalization" [1] - The summit highlighted the collaborative strength of various professional sectors and brands under eLong Hotel Technology's ecosystem [1] Group 1: Brand Presentation - The summit provided a platform for Meihua Lizi Hotel to engage deeply with industry stakeholders and investors [3] - The "Meihua Lizi Hotel 3.0" product and its "Spring Breeze Ambassador" butler IP system were prominently displayed, attracting investor interest due to their proven "high quality-price ratio" investment model [3] - The all-day open model room of Meihua Lizi Hotel reinforced investor confidence in the brand's implementation capabilities [5] Group 2: Service System - The "Spring Breeze Ambassador" butler IP system was highlighted as a key emotional service symbol, designed to enhance guest repurchase through personalized care and surprise experiences [9] - As of November 2025, training for the "Spring Breeze Ambassador" system has covered over 50 stores, with 13 senior and 23 junior ambassadors selected, demonstrating solid implementation and talent development [10] Group 3: Global Expansion - Meihua Lizi Hotel's internationalization aligns closely with eLong Hotel Technology's "ecological overseas" strategy, with a successful project signed in Kuala Lumpur, Malaysia, expected to open in 2026 [12] - The brand aims to deepen strategic collaboration with the platform, continuously optimize its product and service models, and pursue high-quality growth alongside investors [12]