Core Insights - The "美IN山东" project aims to empower cultural tourism integration and stimulate the consumer market in Shandong through event-driven economic activities [1][5] - The initiative focuses on three main components: exploring beautiful scenery, unique products, and talented individuals, creating a comprehensive cultural tourism matrix [2][3] Group 1: Project Overview - The project is themed "潮起东方·美IN中国" and is initiated by Shandong Tide Media Technology Co., Ltd. in collaboration with various stakeholders [1] - It aims to transform the local cultural essence into a tourism brand, enhancing visitor retention through innovative digital experiences [2][3] Group 2: Economic Impact - The project is expected to attract millions of offline visitors and achieve billions of online exposures, creating an economic cycle through events and exhibitions [5] - The collaboration between government, enterprises, and media is essential for achieving deep integration of culture, tourism, and consumption [5][6] Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between the "美IN中国" organizing committee and Shandong Seeking Beauty Cultural Media Co., Ltd., marking a significant step in promoting cultural tourism development [6] - The first event, "淄博市直播经济节," is set to launch on May 16, aiming to activate new consumption scenarios in cultural tourism [6][9] Group 4: Future Activities - The project will introduce various activities such as "公益行" and "美景打卡直播季" to continuously energize the event economy and showcase the beauty of Shandong [9] - The initiative aims to contribute to the narrative of sustainable, high-quality development in Shandong [9]