Workflow
文化活动策划
icon
Search documents
豫园灯会再次出海,6月27日起将在泰国曼谷亮灯
Xin Lang Cai Jing· 2025-05-28 11:23
Core Viewpoint - The "Yuyuan Lantern Festival" will be held in Bangkok, Thailand from June 27 to August 15, 2025, as part of the cultural exchange celebrating the 50th anniversary of China-Thailand diplomatic relations [2][4]. Group 1: Event Details - The festival, named "Shan Hai You Ling · Yuyuan Lantern Festival and 2025 China-Thailand Cultural Month," will last for 50 days and take place at the ICONSIAM, a prominent commercial landmark in Bangkok [2]. - The theme "Shan Hai You Ling" is inspired by the ancient Chinese text "Shan Hai Jing," showcasing a blend of traditional Chinese aesthetics and modern technology [2][3]. Group 2: Cultural Significance - The event is recognized as a key cultural export project by multiple Chinese government departments, highlighting its importance in promoting Chinese culture abroad [2]. - The festival aims to serve as a significant witness to cultural exchanges between China and Thailand, featuring elements that reflect the friendship and cultural integration of both nations [4]. Group 3: Artistic Presentation - The lantern festival will utilize modern light and shadow technology to create an immersive artistic experience, presenting mythical creatures and flora from "Shan Hai Jing" [3]. - The design will incorporate various flowers from both countries, symbolizing the blossoming friendship between China and Thailand [4]. Group 4: Additional Activities - The opening week will feature a "National Trend Cultural Week," focusing on Eastern culture and integrating various cultural IPs and leading domestic brands to enhance the presence of Chinese brands in Thailand [4]. - The festival aims to deepen emotional connections through cultural exchange, showcasing the beauty of Eastern lifestyle aesthetics [4].
“美IN山东”在济启动:擘画文旅融合新图景
Qi Lu Wan Bao· 2025-05-11 00:25
Core Insights - The "美IN山东" project aims to empower cultural tourism integration and stimulate the consumer market in Shandong through event-driven economic activities [1][5] - The initiative focuses on three main components: exploring beautiful scenery, unique products, and talented individuals, creating a comprehensive cultural tourism matrix [2][3] Group 1: Project Overview - The project is themed "潮起东方·美IN中国" and is initiated by Shandong Tide Media Technology Co., Ltd. in collaboration with various stakeholders [1] - It aims to transform the local cultural essence into a tourism brand, enhancing visitor retention through innovative digital experiences [2][3] Group 2: Economic Impact - The project is expected to attract millions of offline visitors and achieve billions of online exposures, creating an economic cycle through events and exhibitions [5] - The collaboration between government, enterprises, and media is essential for achieving deep integration of culture, tourism, and consumption [5][6] Group 3: Strategic Partnerships - A strategic cooperation agreement was signed between the "美IN中国" organizing committee and Shandong Seeking Beauty Cultural Media Co., Ltd., marking a significant step in promoting cultural tourism development [6] - The first event, "淄博市直播经济节," is set to launch on May 16, aiming to activate new consumption scenarios in cultural tourism [6][9] Group 4: Future Activities - The project will introduce various activities such as "公益行" and "美景打卡直播季" to continuously energize the event economy and showcase the beauty of Shandong [9] - The initiative aims to contribute to the narrative of sustainable, high-quality development in Shandong [9]
「稻香花海•悦享四季」——悦春狂想曲•花田踏歌行系列活动举行
Group 1 - The event "Daoxiang Huahai • Enjoy Four Seasons" will take place from May 1 to May 12, 2025, in the protective planting area of Jingxi rice, located in Haidian District, Beijing [1][39] - Highlights of the event include the Panda Children's Music Festival, interactive exhibitions of rare reptiles and insect specimens, parent-child obstacle races, and camping experiences [1][3][6] Group 2 - The Panda Children's Music Festival will run from May 1 to May 5, featuring lively children's songs, gentle melodies, and traditional performances to promote cultural heritage [3] - The interactive experience area will showcase over a hundred rare live reptiles and provide professional guidance on their habitats and conservation status [10] - The global rare insect specimen exhibition will display over 500 specimens from around the world, including various beetle species and unique insects [10] Group 3 - The event will also feature a "Little Bowl Public Welfare Program" aimed at educating children about nutrition and dietary structure [15] - Participants can engage in hands-on activities such as fishing and rice planting, promoting a connection with nature and agricultural practices [32] Group 4 - The event will include a variety of entertainment options such as circus performances, artistic shows, and red film screenings, enhancing the cultural experience [23][27] - A food market will offer a wide range of local delicacies, providing a culinary adventure for attendees [30] Group 5 - The event will provide opportunities for families to explore children's products, including toys and clothing, in a dedicated exhibition area [34] - A camping area will be available for visitors, encouraging community engagement among camping enthusiasts [35]