Core Viewpoint - The company, known as "the alternative to Arc'teryx," is advancing its IPO process in Hong Kong, facing rapid growth in revenue but significant challenges in profitability and product quality [1][2]. Group 1: Financial Performance - The company's revenue for 2022, 2023, 2024, and the first half of 2025 is projected to be 379 million, 910 million, 1.766 billion, and 910 million respectively, with net profits of 24.3 million, 152 million, 283 million, and 85 million [3]. - Notably, the revenue for the first half of 2025 is expected to be the same as in 2023, but net profit will decrease by 67 million [4]. - The gross margin is increasing, from 58.5% in 2023 to 64.2% in the first half of 2025, while the net margin is declining from 16.7% to 9.3% during the same period [5]. Group 2: Pricing Strategy - The company has been increasing product prices, with the average selling price of clothing rising from 169 yuan in 2022 to 299 yuan in 2024, a 77% increase. The average price of jackets and pants increased from 381 yuan in 2022 to 459 yuan in the first half of 2025, a 20% increase [7]. - The average selling price of most products has risen by 20-30% over two to three years [7]. Group 3: Marketing and Distribution Costs - Sales and distribution expenses have significantly increased, rising from 30.5% of total revenue in 2023 (280 million) to 41.5% in the first half of 2025 (380 million), negatively impacting net margins [9]. - The company is heavily reliant on marketing-driven growth, which raises concerns about sustainability [9]. Group 4: Cash Flow and Inventory Issues - Despite seemingly good revenue, the company has faced negative cash flow from operating activities since 2024 due to increased inventory and receivables [10]. Group 5: Product Quality Concerns - The company has faced multiple quality control issues, with products failing to meet standards in various inspections, raising concerns about its reputation and product reliability [11].