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【互联网传媒】赤子城科技社交产品表现强劲,AI赋能增长提速——互联网传媒行业跟踪报告(付天姿/杨朋沛)
光大证券研究· 2025-03-25 08:53
Core Viewpoint - The article highlights the strong financial performance of ChiBuCheng Technology in 2024, driven by robust growth in its social networking and innovative business segments, despite a slight decline in net profit due to one-time investment income effects [2][3]. Business Segment Analysis Social Business - Revenue reached 4.63 billion yuan, a year-on-year increase of 58.1% - The company's diverse product strategy yielded results, with the live social platform MICO and voice social platform YoHo showing steady growth, while the new companion social platform SUGO saw revenue growth exceeding 200%, with average monthly revenue surpassing 10 million USD [3] - The gaming social platform TopTop also experienced strong growth, with revenue increasing by over 100% [3] - The company completed the acquisition of NBT Social Networking, which will become a wholly-owned subsidiary, and achieved over 60% revenue growth in the Middle East and North Africa region [3] - The company received a regional headquarters license from the Saudi Investment Ministry, positioning itself as one of the first global social entertainment companies to establish a regional headquarters in Saudi Arabia [3] - The company is replicating its success in the Middle East to Southeast Asia and Europe and North America [3] Innovative Business - Revenue reached 460 million yuan, a year-on-year increase of 21.3% - The premium gaming business achieved significant breakthroughs, with total revenue reaching 705 million yuan, an increase of 80.4% year-on-year [4] - The flagship game Alice's Dream: Merge Games saw revenue growth of over 60% and entered the top 30 of Sensor Tower's Chinese mobile game overseas revenue rankings [4] - The premium gaming business is leveraging AI technology to enhance development, art, and advertising, resulting in cost reduction and efficiency improvement [4] - The social e-commerce business experienced rapid growth through user demand exploration and product diversification [4] AI Empowerment and Commercial Efficiency - The company is increasing its investment in AI, utilizing integrated development tools and large models to accelerate product iteration [7] - Design teams are using tools like Stable Diffusion for efficient design output [7] - The self-developed multimodal algorithm model Boomiix enhances user behavior recognition and recommendation efficiency [7] - The ARPU value of SUGO increased by over 20% year-on-year, indicating significant optimization in commercial efficiency [7]