Core Viewpoint - The market for elderly toys is growing, but there is a significant gap between expectations and actual acceptance among the elderly, leading to challenges in product adoption and market penetration [1][6][10]. Group 1: Market Demand and Supply - The elderly population in China is increasing, creating a demand for toys that can prevent cognitive decline, alleviate loneliness, and promote social interaction [1]. - Companies like Henan Fukan Yile Technology Co., Ltd. are developing specialized elderly toys that cater to the physical and social needs of older adults, with a focus on safety and ease of use [2][5]. - Despite the growing interest in elderly toys in public spaces like nursing homes, there is a lack of awareness and acceptance among elderly individuals at home, leading to low orders from this demographic [6][10]. Group 2: Product Design and Innovation - Many elderly toys currently available are adaptations of children's toys, with only 5% designed specifically for the elderly, indicating a need for more tailored products [8]. - The design of elderly toys must consider the physical limitations of older adults, such as hand tremors, and should evoke emotional connections, such as nostalgia [4][9]. - There is a call for increased investment in research and development to create innovative products that meet the actual needs of the elderly [10]. Group 3: Market Trends and Opportunities - Online sales of elderly toys have surged, with a 124% increase in search volume and over 70% growth in transaction volume in the past year, indicating a shift in consumer interest [7]. - The elderly toy market is seen as a potential growth area within the silver economy, with opportunities for companies to develop specialized products that cater to this demographic [9][10]. - The lack of industry standards and quality control in the elderly toy market presents both challenges and opportunities for companies to differentiate themselves and establish a strong market presence [9][10].