Core Viewpoint - The integration of medical and elderly care services is essential for unlocking the potential of elderly care consumption, especially in the context of an aging population and consumption upgrades [1] Constraints on Consumption Willingness - Cognitive factors: Many elderly individuals have low awareness of integrated medical and elderly care services, often preferring home care due to traditional family values, which hinders the promotion of these services [2] - Economic burden: Over 40% of consumers perceive the pricing of elderly care institutions as reasonable, with a satisfaction rate of only 62.03% regarding service quality. Limited income makes it difficult for many elderly individuals to afford integrated services, compounded by an underdeveloped long-term care insurance system [2] - Service quality: Issues such as an imbalanced supply structure and lack of personalized services in many regions lead to a mismatch between service offerings and consumer needs, affecting willingness to consume [2] Administrative Management Issues - Despite supportive policies for integrated medical and elderly care, challenges such as inadequate policy implementation and fragmented management hinder effective coordination among relevant departments, affecting the participation of private entities in service provision [3] Demand Activation and Consumption Potential Release - Policy-driven framework: The government should leverage guiding opinions to integrate medical and elderly care into urban and rural development plans, enhance resource allocation, and improve service capabilities at the grassroots level [4] - Service innovation: With 90% of elderly individuals preferring home care, innovative models like "home hospital beds + home services" are being explored, alongside partnerships between medical and elderly care institutions [5] - Consumption environment: Strengthening market regulation and establishing a quality evaluation system can enhance trust in elderly care services, while expanding service facilities will create a more comfortable consumption space [5] Industry Cross-Sector Integration and Health Ecosystem Development - Integration with digital economy: Utilizing technologies like IoT and AI can innovate service models, enabling real-time health monitoring and emergency responses for the elderly [6] - Collaborative development: Regions like Jiangsu are leveraging ecological and cultural resources to create new health and wellness products, promoting integrated development across tourism, agriculture, and elderly care [6] - Financial innovation and talent support: The industry is exploring innovative financial products and partnerships with educational institutions to address workforce shortages and support the development of the integrated medical and elderly care sector [6]