Workflow
老板双超薄系列油烟机
icon
Search documents
老板电器2024年报发布:多引擎驱动增长,AI打开新增长空间
Huan Qiu Wang· 2025-05-01 13:37
Core Viewpoint - In 2024, the Chinese kitchen appliance industry faces challenges and opportunities due to intense competition and changes in policies and technology, with Robam Appliances reporting significant financial performance and maintaining a high dividend payout [1] Financial Performance - Robam Appliances reported a revenue of 11.213 billion yuan and a net profit of 1.577 billion yuan for 2024, continuing its commitment to high dividend payouts, totaling 6.376 billion yuan since its listing [1] Market Position - Robam Appliances leads the market with a 32.06% offline and 21.41% online sales share in the range hood segment, and a 31.73% offline and 19.81% online share in gas stoves, both ranking first in the industry [4] - The company’s dual product set of range hoods and gas stoves has an online sales share of 26.89%, also the highest in the industry [4] - The Robam Double Ultra-Thin series has a dominant market share in the high-end range hood market [4] Product Performance - In the full kitchen appliance category, Robam's embedded steam and baking machine has a 27.7% offline sales share, while dishwashers achieved a sales volume share of 20.65% and a sales revenue share of 18.25% [4] - The S1 Plus Lite dishwasher saw a year-on-year sales increase of 87%, becoming a top-selling product in the domestic market [4] - The integrated stove has a 39.5% offline sales share, and gas water heaters experienced a 35% year-on-year sales growth [4] - The desktop range hood became the top-selling product on Tmall by the end of 2024 [4] Policy Impact - The implementation of the national subsidy policy has strengthened Robam's industry-leading position, with the top 10 home appliance brands' retail concentration rising to 82.8%, a 2% increase year-on-year [5] - Robam Appliances achieved a 108% growth rate in KA channels within three months of the subsidy policy's launch, becoming one of the biggest beneficiaries [5] Brand Strategy - The company employs a "Robam + Mingqi" dual-brand strategy to tap into lower-tier markets, with the Mingqi brand achieving a 21.92% year-on-year retail revenue growth and a 40.77% increase in retail volume [5] - The top-side dual-suction range hood ranks first in the 1500-1999 yuan price segment [5] Technological Innovation - Robam has transitioned into a "full-chain cooking solution provider" through the "Shishen" AI model, which has registered over 4.28 million users since its launch in December 2024, with a monthly active user count of 386,000 as of March 2025 [5] International Expansion - Robam Appliances is focusing on the North American market, having established a subsidiary in the U.S. and exceeding 100 sales points in the region [6] - The company is also entering the commercial kitchen market, which is nearing a scale of 100 billion yuan, with low brand concentration [6] - Leveraging its years of kitchen appliance R&D experience and AIoT technology, Robam aims to reduce operational costs for restaurant businesses, creating new growth channels [6]