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多些“厂区”向“景区”的蜕变
Jing Ji Ri Bao· 2025-09-12 21:54
Core Viewpoint - The industrial tourism sector is rapidly evolving, transforming traditional industrial sites into attractive tourist destinations, driven by innovative experiences and government policies [1][2][3] Group 1: Industrial Tourism Development - Industrial tourism is reshaping the boundaries of traditional industries, with examples like Shanxi Lao Chen Vinegar Group attracting over 5 million visitors through a unique vinegar culture tourism park [1] - The Liu Zhou Luosifen Industrial Park has seen a 40% increase in visitor conversion rates and a 65% reduction in marketing costs through experiential marketing [1] - A total of 122 national-level industrial tourism demonstration bases and 232 industrial heritage tourism projects have emerged, supported by targeted policies [1] Group 2: Planning and Integration - The integration of tourism functions into industrial project planning can enhance visitor experiences by creating scenic production environments [2] - Encouragement for enterprises to develop unique projects such as industrial heritage museums and immersive product workshops is essential for transforming factories into tourist attractions [2] Group 3: Innovative Experiences - Utilizing digital and intelligent technologies to create engaging and educational tourism products is crucial for attracting visitors [3] - The development of high-immersion industrial cultural experience centers and projects that combine digital and physical elements can showcase industrial charm effectively [3] Group 4: Policy and Support Mechanisms - Implementation of differentiated and precise support policies, including financial incentives for innovative industrial tourism projects, is necessary to lower operational costs [3] - Encouraging professional tourism operators to participate in the planning and development of industrial tourism products can enhance market impact and operational efficiency [3]