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生产线缘何能成风景线(评论员观察)
Ren Min Ri Bao· 2025-11-24 22:31
工业旅游看的是大国制造的奋斗史、发展史,品的是生产与生活的跨界融合,探的是生态优先、节约集 约、绿色低碳的高质量发展新路 超级工程,怎么成为旅游打卡点?"'横竖'都是世界第一"的贵州花江峡谷大桥,桥体内部是1000多平方 米的玻璃观光大厅,配套低空跳伞、高空蹦极等业态,吸引众多游客前来体验。 生产前线,如何化身研学一线?在上海江南造船工业旅游基地,游客可组队拼接船模,学习船只的拆 解、组装以及分段制造,情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临",近段时间,各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游,被很多人列入出游打卡清单。 工业旅游为何吸引人?消费者为何愿意为工业美学买单? "看风景"也"看制造",工业旅游看的是大国制造的奋斗史、发展史,游目骋怀,可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区,游客闻油味、摸油质,通过了解石油的形成、开采过程,感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城,一大批"追火箭的人"拿着手机、扛着摄像机,近距离观看火箭发射全过程,现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同,工业旅游更多是参观 ...
工业游应兼顾体验与安全
Jing Ji Ri Bao· 2025-11-18 00:02
当前,人们更追求品质旅游,更青睐深度互动与个性化服务。提升游览体验,掀开工厂的"神秘面 纱"只是第一步。厂区要形成持续吸引力,旅游形式还可更丰富,配套还可更完善,内容还可更有趣。 比如,围绕食、住、游、购、娱、学,整合资源,拓展旅游项目和活动,完善综合服务,形成可持续的 商业闭环。通过沉浸式互动体验等方式,将企业的发展故事融入产品设计中,与游客建立起独特的情感 连接,打造核心吸引力。 开放是体验的前提,安全是开放的底线。工厂本是协作严密的内部生产场所,游客的进入使得原有 生产秩序直面外部影响。如何既保证生产线正常运转,又让游客不虚此行,考验着企业系统运营能力。 在规划游览路线时,应界定亮点、风险点等点位,明确好互动体验区、科普讲解区、禁入区等区域划 分,建立起全流程责任监管体系,消除生产环节的安全隐患,保障游客的人身安全。同时,在展现技术 实力与守好核心机密之间,找到平衡点。比如,对涉及核心工艺的生产环节,以增强现实(AR)、虚拟 现实(VR)等手段呈现,既可隐去关键细节,又增加了趣味性。 兼顾创新与发展、体验与安全,让工厂迎得进游客,更留得住游客,工业旅游潜力将持续释放,为 文旅消费再添一把火。(本文来源: ...
上新11家!北京工业旅游打卡点位达30处,攻略来了
Core Points - Beijing's cultural tourism sector has announced the addition of 11 new industrial tourism demonstration sites, showcasing a blend of technology, art, and cultural experiences [2] Group 1: New Industrial Tourism Sites - The Jinju Longshun Cheng Cultural and Creative Industry Park features a non-heritage museum, restoration center, and practical workshops for students, emphasizing traditional craftsmanship [4][6] - The Miqi Finger Dancer Factory combines Eastern aesthetics with modern technology, offering immersive experiences that highlight traditional beauty and innovation [8] - The Xiaomi Technology Park integrates IoT and big data to create a smart, efficient, and green workspace, allowing visitors to experience the brand's ecosystem [10][12] Group 2: Cultural and Educational Experiences - The Zhuangyao Li Public Cultural and Art Complex, a renovated brick factory, serves as a cultural exchange space, promoting art and education [20] - The Zhifeng Hall Bee Museum, the largest bee-themed museum globally, offers insights into bee culture and products, along with hands-on experiences [26] - The San Yuan Capital Milk Science Museum focuses on dairy education, featuring interactive exhibits and a modern production line [39] Group 3: Technological and Industrial Innovation - The CRRC Beijing Zhihui Port Industrial Park emphasizes high-tech industry development and cultural integration, showcasing China's railway history [30][32] - The Beiqi New Energy Enjoy Super Factory aims for high-end, intelligent, and green manufacturing, with a production capacity of 120,000 vehicles annually [50][52] - The Robot World serves as a comprehensive robot exhibition center, linking various industries and promoting technological advancements [56][58] Group 4: Overall Impact - The total number of industrial tourism demonstration sites in Beijing has now reached 30, covering diverse fields such as smart manufacturing, cultural creativity, traditional crafts, and digital technology [60]
当工厂变成美学生态场 自然堂给出沉浸式体验新答案
Jing Ji Guan Cha Wang· 2025-11-10 10:56
Core Insights - The core idea of the news is the launch of the "Future Beauty City" by CHANDO Group, which integrates beauty industry innovation with cultural tourism, creating a unique consumer experience by showcasing the intelligent production process and scientific knowledge of cosmetics [1][2]. Group 1: Project Overview - The "Future Beauty City" features four major launches: a beauty city, a cosmetics science and art exhibition hall, a factory store, and new products, marking it as a key project in Shanghai's "first launch economy" strategy [1]. - The project has been selected as one of the "Top Ten Iconic Cultural Tourism Projects in Shanghai by 2025" and is built on a production base covering 161 acres with a total construction area of 127,000 square meters [1]. Group 2: Consumer Experience - Consumers can witness the intelligent production process and learn about skin science and cosmetic ingredients, enhancing their understanding and trust in the brand [1][3]. - The factory store allows consumers to see the automated production line through transparent glass, providing a closed-loop experience from production to purchase [6][7]. Group 3: Technological and Environmental Innovations - The production base features a "black light logistics" system with a digital twin for inventory management and a fully automated production line, showcasing the advanced level of "Made in China" [3]. - The project incorporates sustainability practices, including a solar power system generating 3.5 million kWh annually, meeting 80% of the base's electricity needs, and achieving a "zero waste" goal [4]. Group 4: Cultural and Community Engagement - The project aims to transform industrial resources into cultural experiences, allowing consumers to engage with the brand on a deeper emotional level [5][9]. - Special discounts for local residents reflect the company's strategy to enhance community interaction and stimulate local consumption, aligning with the characteristics of community retail [8].
“粤享暖冬 乐游云浮”消费季启动,激发全域消费新活力
Sou Hu Cai Jing· 2025-11-06 12:45
Core Viewpoint - Yunfu City has officially launched the "Yue Enjoy Warm Winter, Happy Travel Yunfu" consumption season series of activities, which will last until March 2026, aiming to transform event traffic and seasonal visitors into tangible consumption growth through various initiatives [1] Group 1: Consumption Initiatives - The first phase will distribute 10.29 million yuan in consumption vouchers covering multiple categories such as dining, home appliances, and automobiles, with a notable 5,000 yuan subsidy for purchasing new energy vehicles [5][6] - Dining vouchers will be issued starting November 6, with 1 million yuan allocated for the first batch, distributed weekly through the Cloud Flash Payment APP [5] - The "Guangdong Quality Products Purchase" vouchers will be available from November 2025 to February 2026, enhancing the inclusivity of the policy by not restricting consumer residency or vehicle registration [5] Group 2: Sports and Events Integration - The hosting of the 15th National Games hockey events in Yunfu is expected to boost city exposure and visitor traffic, with initiatives like "One Ticket to Explore the City" to convert event traffic into economic activity [6] - Registered participants in the events will receive free admission to local A-level tourist attractions, while ticket discounts will be available for spectators [6] - Yunfu plans to host more high-level hockey events and various sports competitions post-Games to create a sustainable sports tourism consumption hotspot [6] Group 3: Industrial Tourism Development - Yunfu has five recognized industrial tourism routes that attract over 200,000 visitors annually, showcasing local manufacturing and traditional crafts [7] - These routes include health medicine tours, kitchenware industrial tours, and eco-tours focusing on soy sauce, tea, and tofu, enhancing visitor engagement through interactive experiences [7] - Future projects include a stone material exhibition center and an industrial heritage park to further enrich the industrial tourism offerings [7] Group 4: Enhancing Shopping Experience for Tourists - Six stores in Yunfu have implemented "immediate purchase and refund" tax refund services for international travelers, simplifying the shopping process and enhancing convenience [8] - This initiative reflects Yunfu's commitment to expanding openness and attracting international visitors [8] Group 5: Seasonal Cultural Activities - A series of cultural activities themed "Come to Yunfu for the New Year" will be organized during the upcoming winter and Spring Festival, featuring local customs and performances [9] - The "Travel in Yunfu" brand will offer various themed routes and encourage night tourism to extend consumer engagement [9] Group 6: Technological Support for Consumer Experience - The consumption season activities are supported by UnionPay Business Guangdong, ensuring smooth processes for voucher application and redemption through the Cloud Flash Payment APP [10] - A dedicated customer service team will be available to address inquiries from consumers and merchants [10] - This initiative is part of Yunfu's broader strategy to enhance regional cultural tourism consumption [10]
嘉陵江畔游六合(云海之间)
Group 1 - The article highlights the historical significance of the Jialing River and its impact on the silk industry in Nanchong, Sichuan, emphasizing the region's rich cultural heritage and economic contributions through silk production [1][2] - The Liuhe Silk Factory, which originated from the Nanchong Silk No. 2 Factory, once employed over ten thousand workers, showcasing the scale and importance of the silk industry in the area during the late 20th century [1][2] - The article mentions the transformation of the small train, which was once used for transporting silk materials, into a tourist attraction, reflecting the shift from industrial production to tourism [2] Group 2 - The Liuhe area is noted for its contributions during the Anti-Japanese War, where it became a key silk production center as other regions were occupied, highlighting its strategic importance in the silk industry [2] - The article describes the modernized production facilities still in operation within Liuhe, indicating a blend of historical significance and contemporary industrial activity [2] - Cultural events, such as the performance of "The Eastern Silk Source," are taking place in the Liuhe Theater, celebrating the legacy of the silk industry and its cultural impact [4]
工业旅游:从工厂到景区有多远
Jing Ji Ri Bao· 2025-11-05 22:07
Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].
北京工业旅游示范点增至30家
Bei Jing Shang Bao· 2025-11-05 14:16
Group 1 - The event "Beijing Industrial Tourism Demonstration Point Resource Promotion Activity" was held, showcasing the layout of industrial tourism sites in Beijing [1] - A total of 11 new industrial tourism demonstration points were awarded certification for 2025, bringing the total to 30 across three batches [1] - The event included a sharing session where representatives discussed service standards, curriculum development, and optimization of the "front store, back factory" model [3] Group 2 - The Beijing Municipal Bureau of Culture and Tourism plans to enhance market transformation and brand building for industrial tourism through resource matching and market promotion [3] - Future initiatives will focus on optimizing industrial tourism product supply and upgrading tourism service quality [3] - The aim is to present a more technologically advanced, creative, and modern image of Beijing's industrial tourism [3]
多地工业游“出圈”
Zheng Quan Ri Bao· 2025-11-03 15:46
Core Insights - Industrial tourism is emerging as a new trend in cultural and tourism consumption, with initiatives from various government bodies to promote and expand industrial tourism resources [1][2][3] Group 1: Government Initiatives - The Guangdong Provincial Government has launched a plan to promote 51 industrial tourism routes and aims to expand the number of industrial tourism resources to around 300 by the end of 2025 [1] - Beijing's implementation plan for 2025-2027 aims to encourage industrial enterprises and cultural tourism institutions to develop resources such as factories, industrial parks, and museums, targeting 20 million annual visitors and 3 billion yuan in revenue by 2027 [1] Group 2: Industry Development - The Ministry of Industry and Information Technology and other departments have previously issued a plan to promote industrial culture development, emphasizing the establishment of standards for industrial tourism and the creation of demonstration bases [2] - Cities like Shenyang are leveraging their industrial heritage and modern factories to create "industrial cultural experience tours," showcasing production processes and corporate culture [2] Group 3: Market Trends - Notable companies like Baosteel, Midea Group, and Haitian Flavoring have opened their production facilities to visitors, becoming popular tourist spots [3] - The rise of industrial tourism aligns with consumer demand for knowledge-based, experiential, and personalized travel, transitioning from niche interests to mainstream appeal [3] - The industrial tourism market in China is projected to exceed 300 billion yuan by 2029, with a focus on cultural storytelling and interactive experiences [3]
东方美谷升起新地标,自然堂全新诠释美妆“信任制造”
FBeauty未来迹· 2025-11-01 14:38
Core Viewpoint - The article discusses the launch of "Future Beauty City" by CHANDO, which integrates smart manufacturing, industrial tourism, and educational experiences, aiming to transform industrial strength into cultural soft power and enhance consumer trust in beauty products [2][3][4]. Group 1: Future Beauty City Overview - The Future Beauty City covers an area of 161 acres with a total construction area of 127,000 square meters, featuring workshops for skincare, makeup, hair care, and masks, with a production capacity exceeding 400 million units annually [3]. - The city has been recognized as one of the "Top 10 Iconic Cultural and Tourism Projects" in Shanghai for 2025, showcasing a blend of technology and consumer experience [2][3]. Group 2: Consumer Engagement and Trust - The city aims to rebuild trust between consumers and the beauty industry through transparent and visualized production processes, allowing consumers to witness the entire manufacturing journey [4][6]. - Interactive exhibits in the city simplify complex skincare science, making it accessible and engaging for consumers, thereby enhancing their understanding of the brand's scientific achievements [4][6]. Group 3: Product Innovation and Market Response - CHANDO launched the "Double-Head Eye Essence" during the event, addressing the skincare concerns of modern Chinese women, particularly the issue of premature skin aging [3][17]. - Research indicates that the signs of skin aging in Chinese women are appearing earlier, with key indicators accelerating around the ages of 24 to 33 [17][18]. Group 4: Sustainable Development and Industry Impact - The Future Beauty City incorporates ESG principles, including solar energy systems and water recycling, aligning with the preferences of younger consumers for responsible brands [28]. - The project is part of a broader initiative to strengthen the "Oriental Beauty Valley" as a hub for the cosmetics industry, with over 700 related enterprises and a projected output value of 50.85 billion yuan in 2024 [29][31]. Group 5: Strategic Vision and Future Outlook - The integration of industrial resources into cultural experiences is seen as a pathway for domestic brands to gain consumer trust and lead in the beauty industry [31]. - The establishment of the Future Beauty City represents a significant step for CHANDO in transitioning from product-focused success to industry leadership, marking a new phase in the high-quality development of China's beauty sector [31].