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“不止于展会”!进博会“溢出效应”让“首发新品”变“市场爆品”
Yang Shi Wang· 2025-11-08 08:20
Core Insights - The eighth China International Import Expo (CIIE) saw approximately 100 enterprises and institutions continuing their participation, with 64 signing up for the ninth CIIE and 28 becoming members and think tank partners of the Hongqiao International Economic Forum [1] - The upcoming 2025 CIIE Quality Products Trade Fair, set to debut in December, aims to showcase high-quality products in specific fields, directly targeting consumers [3] Group 1: Participation and Impact - A total of 10 enterprises and institutions signed up for the 2025 CIIE Quality Products Trade Fair, which will extend the reach of quality products beyond the main event [3] - Companies that have participated in all eight editions of the CIIE have transformed the event from a product display platform to a global launch stage for new products, reflecting their confidence in the Chinese consumer market [5][7] - The consumer goods exhibition area of this year's CIIE covered 84,000 square meters, featuring over 700 enterprises from more than 70 countries and regions, demonstrating the deep value of the CIIE beyond just being an exhibition [13] Group 2: Product Launches and Innovations - A French cosmetics company showcased 25 brands, including three Asian debut products and four global and Chinese debut beauty technologies, marking the largest scale of product launches in the event's history [5] - A Swedish company, also an eight-time participant, introduced a "Chinese New Year" series with over 150 new affordable products set to launch in the Chinese market by 2026 [10] - An Australian alpaca accessory manufacturer, maintaining its participation streak, has introduced co-branded products to better align with the Chinese market, aiming to expand its presence through the CIIE [12]