Core Insights - The drama "The Lychee of Chang'an" has sparked a significant interest in lychees, leading to a surge in both online and offline consumption of the fruit [1][2] - The series promotes a synergy between the film industry, tourism, and the lychee industry, aiming to enhance agricultural support through cultural content [1] Industry and Company Summary - The drama's storyline revolves around the transportation of fresh lychees from Lingnan to Chang'an during the Tang Dynasty, which has resonated with audiences and increased interest in related culinary and scenic experiences [1] - Following the show's release, there has been a 143% increase in search volume for "Guangdong lychee" compared to May, indicating heightened consumer interest [1] - Collaborative marketing efforts have emerged, with brands launching co-branded lychee gift boxes, including varieties featured in the show, leading to strong sales [1] - The tourism sectors in Guangdong and Xi'an have experienced a rise in popularity, with the show hosting preview screenings in these cities and generating interest in local attractions related to the lychee transportation theme [2] - Social media has seen a surge in themed travel itineraries inspired by the series, encouraging tourists to explore lychee tasting and hiking experiences [2]