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国补遭遇618 数码产品销售爆发丨提振消费看京潮
Sou Hu Cai Jing· 2025-06-12 14:29
Group 1 - The government has expanded the subsidy program to include digital products such as smartphones, tablets, and smartwatches, offering a 15% subsidy for products priced under 6000 yuan, with a maximum subsidy of 500 yuan [2][4][10] - As of May 31, 2025, the subsidy program has issued approximately 1.75 billion subsidies, leading to total sales exceeding 1.1 trillion yuan across five major categories [4][8][14] - The combination of the subsidy program and the 618 shopping festival has significantly boosted sales, with online sales of digital products increasing by 18.5% year-on-year [9][10] Group 2 - The subsidy program has led to a notable increase in the sales of mid to high-end products, with the market share of smartphones priced between 2000 to 6000 yuan rising [4][14] - Major brands like Lenovo and Honor have reported substantial sales growth due to the subsidy, with some products seeing discounts of up to 4000 yuan [9][10] - The policy has stimulated the demand for durable consumer goods, including home appliances and automobiles, contributing to a broader economic recovery [14][15] Group 3 - The implementation of the subsidy program has resulted in a significant increase in consumer engagement, with over 127 million digital products sold in Beijing alone, generating sales of over 38 billion yuan [12][13] - The program has also enhanced the efficiency of the supply chain, benefiting both manufacturers and retailers by increasing product turnover and consumer spending [4][14] - The government aims to continue leveraging the subsidy program as a key driver for consumer spending and economic growth, with plans for further enhancements in the application process [15]