到2026年底，实现汽车报废更新约3.5万辆、汽车置换更新约18万辆，家电以旧换新约180万件，手机、 平板、智能手表手环、智能眼镜等产品购新约400万件,智能家居(含适老化家居产品)产品购新约150万 件，其他自主实施的智能产品购新约200万件，持续激发市场消费活力。 格隆汇2月28日｜深圳市发改委等三部门发布关于印发《深圳市超长期特别国债资金支持消费品以旧换 新提质增效实施方案(2026年)》的通知。该方案提到，统筹安排好中央向我市直接下达的超长期特别国 债资金和市级财政配套资金，重点围绕汽车、家电、数码和智能产品等领域，持续推进消费品以旧换新 工作。 ...

格隆汇2月28日｜深圳市超长期特别国债资金支持消费品以旧换新提质增效实施方案(2026年)提到，支 持数码和智能产品购新。个人消费者购买手机、平板、智能手表手环、智能眼镜等4类产品(单件销售价 格不超过6000元)，按产品销售价格的15%给予补贴，每位消费者每类产品可补贴1件，每件补贴不超过 500元。支持智能家居产品(含适老化家居产品)购新补贴，具体补贴品类和补贴标准由市商务局结合我 市优势产品情况，根据国家、省有关指导意见另行确定。 ...

2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动，向在春节期间购买家居家电等 相关品类的目标客户发放更高价值专属权益，加大以旧换新活动投放推广力度，支持以旧换新政策在春 节期间扩围实施，满足消费者多样化家居消费需求；还有消费金融公司在节日期间推出大促活动，受邀 用户可领取免息券，包括30天免息券、88折免息券、150元免息券以及后 ...

每一个热闹的场景、每一组攀升的数据，都传递着民生的幸福与经济的活力，不过要真正形成"消费大 年"，还需持续加大政策支持力度、创造更多新的消费场景、提供更加优质的金融服务，让中国消费市 场持续回暖升温。 消费市场持续升温，离不开场景的创新赋能，更离不开政策的精准引领和金融的有力支撑。 2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动 ...

Core Insights - Chengdu's consumer market experienced a strong start post-Spring Festival, with total online and offline consumption reaching 631.7 billion yuan, a year-on-year increase of 10.3% [3] Group 1: Consumer Market Performance - All shopping districts in Chengdu reported increases in both foot traffic and sales during the Spring Festival, with the total foot traffic in 11 monitored districts reaching 20.9 million and total sales amounting to 4.88 billion yuan [4] - The iconic Chunxi Road shopping area attracted over 10 million visitors and generated sales of 2.68 billion yuan, driven by the "Spring Six Treasures" event that combined traditional customs with modern technology [4] - Chengdu's 215 featured commercial streets attracted 37.875 million visitors and achieved sales of 6.51 billion yuan during the nine-day holiday [4] Group 2: Events and Activities - Over 600 events were organized during the Spring Festival, with 45 key activities attracting 14.569 million visitors and generating 1.1 billion yuan in consumption [5] - Notable events included the "New Year Theme Activity" at Jiezi Ancient Town, which drove 400 million yuan in consumption, and the "Chess Encounter" event at Times Outlet, contributing 130 million yuan [5] Group 3: Policy Support - The "old-for-new" vehicle and appliance replacement policies significantly boosted consumer activity, with applications for vehicle replacements reaching 25,600 and appliance replacements totaling 1.181 million, driving consumption of 4.396 billion yuan and 4.53 billion yuan respectively [6] - Chengdu's new energy vehicle purchase subsidies and the expansion of the appliance replacement policy to include additional categories are expected to further stimulate consumer spending [6] - A prize invoice initiative attracted over 1.139 million participants, with a total fund of 21 million yuan allocated for the program, enhancing consumer engagement [7]

Group 1 - The core viewpoint of the articles highlights the significant impact of the "trade-in for new" policy in Chengdu, which has stimulated consumer spending during the Spring Festival, with substantial application volumes and financial contributions from various sectors [1][2][3] - As of February 18, 2023, Sichuan Province recorded 1.124 million applications for home appliance trade-ins, generating a consumption boost of 4.344 billion yuan, while digital and smart product applications reached 1.618 million, contributing 4.878 billion yuan [1][2] - Chengdu has emerged as the main hub for trade-in consumption, significantly contributing to the overall figures in Sichuan Province [1][2] Group 2 - The trade-in policy has been effectively implemented in Chengdu, with a focus on optimizing service processes and enhancing subsidy policies to encourage consumer participation [2][3] - The 2026 trade-in policy will include subsidies for six categories of home appliances, with a maximum subsidy of 1,500 yuan per item, and for digital products, including new categories like smart glasses, with a subsidy cap of 500 yuan [2][4] - The policy is expected to be supported by a total of 6 billion yuan in provincial funding, which will continue to drive the trade-in consumption and promote market upgrades until December 31, 2026 [4]

Core Insights - The "Happy Shopping Spring Festival" special event initiated by the Ministry of Commerce and nine other departments has officially started, with a total of 62.5 billion yuan in national subsidy funds allocated to stimulate consumer spending during the holiday [10][11] - The event has led to a surge in consumer interest in upgrading household appliances, with many consumers taking advantage of the old-for-new policy and various discounts [3][10] Group 1: Consumer Behavior - Consumers are actively participating in the old-for-new program, with a significant portion of customers opting to replace old appliances, as seen in a large appliance store in Shijiazhuang where 70% of year-end orders came from replacement customers [3] - The trend of upgrading to energy-efficient and smart appliances is becoming a priority for consumers, with many specifically looking for high-efficiency products [6] Group 2: Government Initiatives - The government has introduced three major packages for consumers during the Spring Festival: the old-for-new program, a prize invoice initiative, and financial support measures [10][11][12] - The old-for-new program includes a subsidy of 1,500 yuan for each old appliance replaced, along with additional discounts from retailers, leading to significant savings for consumers [3][10] Group 3: Market Trends - The demand for smart and digital products is increasing, with items like smart glasses becoming mainstream rather than niche [8] - The automotive market is also experiencing a boost, with consumers benefiting from multiple layers of subsidies when purchasing new vehicles [10]

Core Viewpoint - The "Lego New Year" special event initiated by the Ministry of Commerce and nine other departments aims to stimulate consumer spending during the Spring Festival, with a total of 625 billion yuan in national subsidies allocated to support the "old for new" consumption policy [10]. Group 1: Consumer Behavior - Consumers are actively participating in the "old for new" program, with many opting to replace old appliances. For instance, a consumer in Hebei saved nearly 4,000 yuan by utilizing government subsidies and store promotions [3]. - The trend of replacing old appliances is prevalent, with a significant portion of sales attributed to customers engaging in trade-ins, accounting for 70% of year-end orders at a major appliance store [3]. - The demand for energy-efficient and smart appliances is rising, with consumers prioritizing these features when making purchases [7]. Group 2: Government Initiatives - The government has launched a comprehensive support package for consumers, including the "old for new" subsidy, a lottery for invoices, and financial support measures to encourage spending during the holiday [10]. - The "old for new" subsidy program specifically includes support for digital and smart products, offering a 15% subsidy on eligible items priced under 6,000 yuan, with a maximum subsidy of 500 yuan per item [8]. - The Ministry of Commerce is coordinating with various departments to ensure the effective distribution of the 625 billion yuan in subsidies during the nine-day holiday period [10]. Group 3: Market Trends - The Spring Festival has seen a surge in demand for smart and green products, with items like smart glasses becoming mainstream consumer goods rather than niche products [8][11]. - The automotive market is also experiencing a boost, with consumers taking advantage of multiple layers of subsidies to save significant amounts on vehicle purchases [10]. - The overall trend indicates a shift towards modern, energy-efficient, and technologically advanced products as essential items for the holiday season [12].

昨天是春节假期的第一天，商务部联合9部门策划的"乐购新春"春节特别活动也在昨天正式启动了，首批625亿元 国家补贴资金已经到位，各地配套的消费红包、企业让利密集投放。 从城市商圈到县乡大集，消费品以旧换新在这个春节来临之际掀起了又一波消费热潮。这个春节，您家的"年货清 单"里都有哪些新家电？怎么把国补和各种红包的实惠用到位？ 换新门槛降下来，绿色智能跟上来。这个春节，绿色节能成了很多人换新的"硬指标"。在四川成都的一家家电卖 场，消费者向先生仔细比对能效标识，最终选了一台一级能效的冰箱。 15日一早，河北石家庄的某大型电器卖场就挤满了来"换新"的市民。冯女士刚刚用一套"组合拳"，把家里用了十 二年的冰箱、洗衣机、空调全部换新。 冯女士：一共三台旧家电，回收抵了500块，政府以旧换新补贴又领了1500，再加上商场春节满减活动，省了将近 四千块钱。最省心的是"送新拉旧"一趟搞定。 该卖场电器事业部总经理助理米学科告诉记者，像冯女士这样的置换客户，占了他们年底订单的七成。 在陕西西安，"换新"同样讲究"省心一条龙"。曲江新区的一家家电卖场里，消费者刘先生刚用国补加厂补，五折 搬回一台100寸电视。更让老百姓踏实的是 ...

转自：京报网_北京日报官方网站 【#625亿春节国补已到位#】#春节国补买什么#昨天是春节假期的第一天，商务部联合9部门策划的"乐 购新春"春节特别活动也在昨天正式启动了，首批625亿元国家补贴资金已经到位，各地配套的消费红 包、企业让利密集投放。从城市商圈到县乡大集，消费品以旧换新在这个春节来临之际掀起了又一波消 费热潮。今年，我国消费品以旧换新政策中专门提到支持数码和智能产品购新，个人消费者只要购买手 机、平板、智能手表手环、智能眼镜等4类产品，单价在6000元以内的就可以按售价的15%给予补贴， 每件最高补贴500元。新政也让智能装备成了今年的"顶流"，科技年货迅速从"极客尝鲜"变成"大众刚 需"。在深圳龙岗区，某智能眼镜的生产车间里堆满了待发的包裹。换新热情同样点燃了汽车市场。在 山东青岛，市民于女士趁着春节假期来看车，她看中的车，国补、厂补、店补三重叠加，优惠下来节省 两三万，这让她当场拍板购买。商务部联合9部门策划的"乐购新春"春节特别活动也在15日正式启动， 相关部门将指导各地加大以旧换新补贴投放力度，充分保障消费者按政策申领补贴。商务部副部长盛秋 平介绍了这个春节消费者可以享受到的"三重大礼包 ...