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全球折叠屏手机Q3出货量创历史新高!联想摩托罗拉同比大涨16% 小米、荣耀大幅下跌
Ge Long Hui· 2025-12-03 10:55
Core Insights - The global foldable smartphone shipment is projected to grow by 14% year-on-year in Q3 2025, reaching a historical quarterly high, with a market share of 2.5% in global smartphone shipments [1] - Lenovo Motorola has emerged as a key player in the clamshell foldable segment, with a 16% year-on-year increase in shipments, securing a position among the top three globally [1][2] - Vivo has seen a significant increase in shipments by 67%, while Xiaomi and Honor experienced declines of 54% and 31%, respectively [1] Company Performance - Lenovo Motorola has effectively expanded its foldable smartphone user base through competitive pricing, strong channel partnerships, and excellent product usability ratings [2] - In the mainstream markets of the US and Europe, Motorola has achieved a breakthrough in market share, competing effectively against established players like Samsung and Honor [2][6] - The Razr series, particularly the Razr 60, has led the market with a 15% share in the first half of 2025, and combined with the Razr 50, the total share reaches approximately 27% [3] Market Trends - The foldable smartphone market is expected to close 2025 with a stable growth rate of around 16% year-on-year, driven by high-end users preferring larger screens for productivity and durability [6] - The market is anticipated to enter a significant expansion phase in 2026, fueled by improvements in durability, thinner and lighter designs, optimized hinge and panel structures, and enhanced AI-driven software experiences [6] - Lenovo is actively promoting its "one body, multiple ends" strategy, launching various AI smartphone products, which is expected to be a crucial competitive area in the foldable smartphone market and the overall smartphone industry [6]