Core Insights - The Hong Kong Trade Development Council (HKTDC) has successfully participated in the China International Import Expo (CIIE) for eight consecutive years, showcasing the strengths of Hong Kong brands and professional services through the "Hong Kong Food Pavilion" and "Hong Kong Service Pavilion" [1][2][3] - Over 1,000 business matching meetings were facilitated during the expo, leading to immediate orders for several Hong Kong companies and collaborations with mainland enterprises [1][2] - The HKTDC organized a promotional event titled "Hong Kong: The Preferred Platform for Mainland Enterprises Going Global," attracting 500 representatives from various sectors, highlighting Hong Kong's role as a bridge for international business [2][7] Hong Kong Food Pavilion - The "Hong Kong Food Pavilion" featured 33 companies and covered an area of 1,000 square meters, presenting a variety of food products including snacks, health foods, and beverages [3][5] - A live streaming service was introduced at the pavilion, broadcasting for nine hours daily, which helped to increase brand exposure significantly, achieving over one million views on platforms like JD.com and Douyin [3][12] - Activities such as cooking demonstrations and free tastings were organized to enhance visitor engagement and promote Hong Kong's culinary offerings [14] Hong Kong Service Pavilion - The "Hong Kong Service Pavilion" showcased 21 companies across 500 square meters, emphasizing Hong Kong's advantages in sectors like technology, healthcare, finance, and logistics [5][16] - The pavilion hosted sharing sessions for exhibitors to discuss the benefits of Hong Kong's professional services, facilitating numerous business matching opportunities [18] - Companies like Wine World Trading Platform and Yiling Technology engaged in discussions and signed memorandums of understanding to enhance their supply chain management and market entry strategies in mainland China [5][6] Promotional Event - The promotional event "Hong Kong: The Preferred Platform for Mainland Enterprises Going Global" featured key speakers including Hong Kong's Chief Executive and representatives from various government bodies, emphasizing the importance of utilizing Hong Kong's platform for international expansion [7][20] - The event included interactive discussions among prominent figures from Hong Kong and mainland enterprises, focusing on collaboration in innovation, finance, and professional services to seize global market opportunities [8][20]