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“品质好鸡”背后的安心密码
Zhong Guo Jing Ji Wang· 2025-07-18 12:28
Core Viewpoint - The third China International Supply Chain Promotion Expo highlights the importance of quality management in the food industry, with KFC showcasing its commitment to quality through a series of events celebrating the 85th anniversary of its signature product, Original Recipe Chicken [1][4]. Group 1: Event Highlights - The expo, themed "Linking the World, Creating the Future," took place in Beijing, featuring KFC's brand day activities that illustrated the journey from quality sourcing to consumer satisfaction [1]. - KFC launched a celebration event for its Original Recipe Chicken, inviting various representatives to explore the product's 85-year history and quality management practices [1][2]. Group 2: Quality Management and Technology - KFC's quality assurance involves a comprehensive supply chain management approach, including a digital tracking system for each batch of chicken, ensuring transparency and adherence to quality standards [4]. - The company emphasizes the use of technology in traditional farming practices, such as smart environmental controls in chicken houses and precise nutritional feed formulations, to maintain high-quality standards [4][5]. Group 3: Industry Impact - Experts recognize KFC's stringent quality requirements as a benchmark for the industry, highlighting the significance of large-scale enterprises in prioritizing food safety and quality [5]. - KFC's quality system is redefining the standards for delicious fried chicken, integrating scientific farming practices with traditional cooking techniques [5].