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从“产品走出去”到“生态融进去”,东方雨虹的出海打法兼容并济
Zhong Guo Zhi Liang Xin Wen Wang· 2026-02-03 06:31
Core Insights - Oriental Yuhong has launched its new overseas brand "OYH" and an integrated ecological strategy, marking a significant shift from traditional product exports to a comprehensive global service model [3][4] - The company emphasizes the importance of brand strength and service quality in international markets, moving beyond price competition [3][4] Brand Upgrade - The launch of the "OYH" brand reflects Oriental Yuhong's 30 years of experience in the construction materials industry and 20 years of overseas operations, establishing a global standard with local adaptability [3] - The simultaneous launch of the "OYH Global" platform and "OYH Order" e-commerce platform creates a comprehensive marketing and service network, allowing global customers to access services seamlessly [3][4] Capacity Localization - Oriental Yuhong addresses challenges in international expansion, such as high logistics costs and trade barriers, by establishing local production and service capabilities [4][6] - The recent commissioning of two production lines at the Saudi factory marks a critical step in the company's capacity layout in the Middle East, enabling local supply for overseas projects and reducing logistics costs [6][8] Project Execution - The company focuses on local demand-driven strategies, utilizing customized research and precise services to achieve breakthroughs in major global projects [11][13] - Successful project completions, such as the lithium chloride factory in Argentina and a high-end project in Cambodia, demonstrate the company's technical strength and ability to adapt to local conditions [11][13] Global Strategy Framework - Oriental Yuhong's global strategy is built on a comprehensive system of "brand attraction, capacity support, and project implementation," allowing it to establish a unique competitive barrier in the global market [13]