Core Viewpoint - The company "胖东来" has decided to monetize its unique business model by offering a high-priced B2B service, charging 20,000 yuan for corporate visits starting November 1, 2025, which has sparked mixed reactions from the public and industry peers [1][4][7]. Group 1: Pricing and Service Offering - Starting from November 1, 2025, "胖东来" will offer paid visits specifically for corporate clients, marking a shift from free, informal visits to a structured, high-end service [1][4]. - The 20,000 yuan fee is perceived by some as excessive, especially when compared to high-end business courses, leading to skepticism about the value of the experience [1][4]. - Others argue that the fee is justified given "胖东来" is not just a retail store but a successful management case study, offering insights into its corporate culture and operational excellence [2][4]. Group 2: Business Model and Strategic Shift - The introduction of paid visits is seen as a proactive measure to manage the influx of visitors that has disrupted normal operations, transforming external interest into a valuable business service [4][7]. - The company has recently expanded its business scope to include tourism and event services, indicating a strategic move to leverage its brand influence beyond retail into high-value business services [5][7]. Group 3: Market Reactions and Future Implications - Public reactions are polarized, with some questioning the replicability of "胖东来"'s model in different contexts and the potential dilution of its brand identity through commercialization [3][7]. - The 20,000 yuan entry fee serves as a filter for serious inquiries and reflects the market's perception of "胖东来"'s brand value, positioning it as a potential leader in sharing management expertise in China [7].