Core Viewpoint - The article discusses the unauthorized use of the "胖东来" trademark by various online stores, raising concerns about potential trademark infringement and consumer confusion [1][10]. Group 1: Trademark Infringement Concerns - Consumers have reported finding products labeled with "胖东来" on e-commerce platforms, leading to doubts about their authenticity [1]. - A lawyer indicated that using the "胖东来" trademark without authorization constitutes infringement, regardless of whether the products were previously sold by the brand [10]. - The store manager of "胖东来" confirmed that they are collecting evidence against these online shops for trademark infringement [2][11]. Group 2: Online Store Practices - Multiple online stores were found selling products with "胖东来" in their titles, including food items and personal care products, often claiming to be similar to those sold in "胖东来" supermarkets [3][8]. - Customer service representatives from these stores often failed to provide clear answers regarding whether they had obtained trademark usage authorization [5][10]. - Some stores claimed that the use of "胖东来" in their product descriptions was merely to indicate sales channels, not implying any trademark infringement [10]. Group 3: Brand's Official Stance - "胖东来" has issued statements highlighting the unauthorized use of its trademark across various online platforms and has set up a reward mechanism for reporting such violations [12]. - The brand clarified that the only authorized channels for purchasing its products are specific physical stores and its official online platforms [12].