Core Insights - The article highlights the booming tourism and consumption in Xuchang, driven by the popularity of the "Fat Donglai" supermarket and various promotional activities [1][2][3] Group 1: Tourism and Consumption Growth - Xuchang has seen a significant increase in tourism, with a 6.3% rise in tourist numbers and a 7.2% increase in tourism revenue in the first five months of the year [1] - The city's retail sales of consumer goods reached 643.6 billion yuan in the first four months, marking a 9.6% year-on-year growth, maintaining the highest growth rate in the province [1] - The local government has introduced 23 policy measures to stimulate consumption and investment, aiming to achieve the "double over half" target in the second quarter [1] Group 2: Cultural and Promotional Activities - Xuchang is actively promoting its cultural heritage through various activities, including the "Many Good Foods, Many Good Products, Many Good Fun" campaign, enhancing its brand image [2] - The city has implemented measures to improve the consumer experience, such as free parking and leniency for minor traffic violations, which have contributed to a surge in consumption across various sectors [2] - The introduction of a "trade-in" policy for appliances and vehicles has further stimulated consumer spending, with 2.5 billion yuan allocated for this initiative, leading to 16 billion yuan in direct consumption [2] Group 3: Strategic Initiatives - The local government is focused on leveraging the traffic generated by "Fat Donglai" to boost consumer confidence and diversify consumption scenarios [3] - Efforts are being made to create a high-quality consumer environment by aligning service standards with those of "Fat Donglai" and fostering unique service brands [2][3]

Group 1 - The core viewpoint highlights the booming tourism and consumption in Xuchang, driven by the popularity of the "Fat Donglai" brand and the city's rich historical background [1][2] - In the first five months of this year, Xuchang's tourism reception and comprehensive income increased by 6.3% and 7.2% year-on-year, respectively, positioning it among the "national popular small city tourist destinations" [1] - The retail sales of social consumer goods in Xuchang reached 643.6 billion yuan in the first four months, with a year-on-year growth of 9.6%, continuing to lead the province in growth rate [1] Group 2 - Xuchang is actively promoting new cultural tourism consumption scenarios and has launched a series of promotional activities to enhance consumer engagement [2] - The city has implemented supportive measures such as free parking and leniency for minor violations to stimulate various consumption sectors, resulting in the addition of 46 new hotels and inns in 2024 [2] - Xuchang has utilized 250 million yuan for consumption upgrades, directly driving 1.6 billion yuan in consumption across automobiles, home appliances, and digital products [2] Group 3 - The Xuchang Municipal Bureau of Commerce emphasizes the need to leverage the flow brought by "Fat Donglai" to boost consumer confidence and optimize supply [3]