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胡家园·江头贡茶
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我在县城卖茶叶,离不开人情世故
36氪· 2025-06-06 15:36
Core Viewpoint - The tea business in county towns thrives on trust and integrity, with local culture and community relationships playing a crucial role in its success [3][5][9]. Group 1: Business Development - The tea factory established by the owner, referred to as "Old Yan," has expanded from a few acres to over 1,500 acres, indicating significant growth in production capacity [4][12]. - The tea sales strategy focuses on both retail and wholesale, with a majority of sales occurring within the local market, covering around 80% of the business [17][23]. - The pricing of tea varies significantly, with spring tea prices ranging from 200 to 5,000 yuan per pound, reflecting the seasonal nature and quality differentiation of the product [11][12]. Group 2: Local Market Dynamics - The local population of over 1 million people, with affordable housing prices averaging below 4,000 yuan per square meter, creates a favorable environment for small businesses like tea shops [9][12]. - The close-knit community allows for easier market penetration, as residents are familiar with local businesses and their offerings [9][12]. - The tea culture in the region is deeply rooted, with nearly every household possessing tea, which enhances the demand for local tea products [6][13]. Group 3: Challenges and Opportunities - The tea industry faces challenges such as a declining number of tea farmers due to better economic opportunities in other sectors, which could impact future production [19][20]. - There is a need for government support and policies to encourage more individuals to engage in tea farming, which could help address employment issues in the region [20][23]. - The owner emphasizes the importance of maintaining high-quality standards and focusing on the local market before considering expansion to other provinces [23].