Core Viewpoint - The "Hainan Pepper Goes to Hangzhou" brand promotion event marks a significant step in enhancing the brand and market presence of Hainan pepper, aiming to establish it as a nationally recognized agricultural product through government and enterprise collaboration [2][6][7]. Group 1: Government and Industry Collaboration - The event is a crucial initiative to promote "Qiong goods out of the island," with the goal of making Hainan pepper a well-known agricultural brand across the country [2]. - The collaboration between Hainan and Zhejiang provinces aims to deepen agricultural cooperation and expand Hainan pepper's market in the Yangtze River Delta region [2]. Group 2: Digital Transformation - The launch of the "HAPEA Comprehensive Service Platform" and "Dapo Pepper Digital Center" will leverage big data to ensure full traceability in the planting, processing, and sales of pepper, enhancing decision-making capabilities [3]. - The use of digital tools is expected to shift the industry focus from merely producing quality products to effectively selling them [3]. Group 3: Sales Channel Development - The event facilitated direct connections between Hainan enterprises and ten leading channel merchants, resulting in four significant agreements, including collaborations in tourism and supply chain [4]. - These partnerships are set to lay a solid foundation for expanding Hainan pepper's presence in the national market [4]. Group 4: Product Innovation and Market Appeal - The exhibition area showcased innovative products from nine brands, highlighting traditional craftsmanship while appealing to younger consumers with convenient offerings [5]. - This blend of tradition and modernity is aimed at enhancing the market appeal of Hainan pepper [5]. Group 5: Brand Development and Rural Revitalization - The promotion event represents a milestone in the branding and marketization of Hainan pepper, contributing to rural revitalization efforts [6]. - Hainan plans to continue enhancing agricultural brand development to promote more high-quality agricultural products beyond the island [6].