"很多人不知道黑胡椒和白胡椒其实是同一种东西！就是带皮和不带皮的区别。"海口东昌胡椒有限 公司总经理曾广进拿起一罐黑胡椒，颗粒黑亮饱满，表面还带着细微的褶皱。 原标题：琼岛椒香 杨超然 王 伟 "胡椒也是海南特产？"不少初次接触海南胡椒的人，常会发出这样的疑问。 依托热带风土，海南胡椒扎根海岛70余年，种植面积与产量均居全国首位，却始终像一位低调的味 觉使者：藏在火锅汤底的醇厚里，混在牛排腌料的浓郁中，撒在清晨白粥的温润上，滋养着无数人的餐 桌。 鲜少有人知晓它的海岛溯源，小小颗粒里，藏着的海南水土肌理，饱含着几代人的产业坚守。 风味基底 从树上摘下来的胡椒果，不脱皮直接晒干，果皮里的色素和风味物质融入果肉，就成了黑胡椒；脱 了皮再晒干就是白胡椒，没有了果皮的涩味，口感更纯净；还有一种是采摘下来脱皮后用冻干技术处理 的冻干胡椒，色泽鲜亮如鲜果。 不同的加工工艺，造就了胡椒截然不同的风味特质，也让它们在餐桌上有了各自的"主场"。白胡椒 主要用来煲汤，味道温润醇厚，能提鲜又不抢味；黑胡椒用来炖肉、腌肉，辛辣中带着清新果香；冻干 胡椒香气特别浓，辛香度更高，能最大程度保留胡椒的香气和营养成分。"很多接受不了普通胡椒 ...

Core Viewpoint - The "Hainan Pepper Goes to Hangzhou" brand promotion event marks a significant step in enhancing the brand and market presence of Hainan pepper, aiming to establish it as a nationally recognized agricultural product through government and enterprise collaboration [2][6][7]. Group 1: Government and Industry Collaboration - The event is a crucial initiative to promote "Qiong goods out of the island," with the goal of making Hainan pepper a well-known agricultural brand across the country [2]. - The collaboration between Hainan and Zhejiang provinces aims to deepen agricultural cooperation and expand Hainan pepper's market in the Yangtze River Delta region [2]. Group 2: Digital Transformation - The launch of the "HAPEA Comprehensive Service Platform" and "Dapo Pepper Digital Center" will leverage big data to ensure full traceability in the planting, processing, and sales of pepper, enhancing decision-making capabilities [3]. - The use of digital tools is expected to shift the industry focus from merely producing quality products to effectively selling them [3]. Group 3: Sales Channel Development - The event facilitated direct connections between Hainan enterprises and ten leading channel merchants, resulting in four significant agreements, including collaborations in tourism and supply chain [4]. - These partnerships are set to lay a solid foundation for expanding Hainan pepper's presence in the national market [4]. Group 4: Product Innovation and Market Appeal - The exhibition area showcased innovative products from nine brands, highlighting traditional craftsmanship while appealing to younger consumers with convenient offerings [5]. - This blend of tradition and modernity is aimed at enhancing the market appeal of Hainan pepper [5]. Group 5: Brand Development and Rural Revitalization - The promotion event represents a milestone in the branding and marketization of Hainan pepper, contributing to rural revitalization efforts [6]. - Hainan plans to continue enhancing agricultural brand development to promote more high-quality agricultural products beyond the island [6].