Core Viewpoint - Kodak, once synonymous with photography, has successfully transformed itself from a traditional film company into a B2B enterprise focused on chemicals, materials processing, and manufacturing, demonstrating resilience and adaptability in a changing market [2][5][18]. Historical Context - Kodak was founded in 1881 and dominated the photography market for over a century, holding more than 80% market share at its peak [5][13]. - The company failed to adapt to the digital photography revolution in the 1990s, leading to a significant decline in revenue and eventual bankruptcy filing in 2012 [5][13]. Leadership Changes - Jim Continenza joined Kodak's board during its bankruptcy and later became CEO, emphasizing accountability and responsibility towards shareholders and employees [8][9]. - Continenza's leadership style focuses on respect for frontline employees and a commitment to supporting them rather than creating obstacles [16]. Strategic Transformation - Kodak's transformation involves a shift towards core competencies in chemicals and materials, with a significant investment of $20 million in a new pharmaceutical plant in Rochester [2][14]. - The company aims to leverage its extensive patent portfolio and expertise in high-quality film production while expanding into new markets such as pharmaceuticals and electric vehicle battery coatings [14][18]. Future Plans - Kodak plans to gradually increase the share of chemicals, coatings, and pharmaceutical businesses in its overall operations while maintaining its presence in film and printing [18]. - The company is focused on debt repayment and sustainable growth across all sectors, particularly in pharmaceutical chemicals [18][19].