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三年闭店1500家,德克士为啥越卖越凉?
Hu Xiu· 2025-07-30 08:33
Core Viewpoint - The article discusses the decline of the fast-food chain 德克士 (Dicos), which was once a leading player in the Western fast-food market in China, highlighting its fall from a strong market position to a marginal player due to the closure of over 1,500 stores in just three years [1] Company Summary - 德克士 was the first Western fast-food brand for many young people in small towns in China, gaining significant market share with its signature crispy chicken leg [1] - From 2014 to 2019, 德克士 ranked third in market share among Western fast-food chains, competing closely with KFC and McDonald's [1] - Currently, 德克士 ranks sixth in terms of the number of stores in the Western fast-food sector, indicating a significant decline in its market presence [1] Industry Summary - The fast-food industry in China has seen shifts in consumer preferences and increased competition, leading to the rapid decline of once-dominant players like 德克士 [1] - The closure of over 1,500 stores within three years reflects broader challenges faced by traditional fast-food chains in adapting to changing market dynamics [1]