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京东七鲜“新疆水果节”开启,脆蜜甜瓜、 无籽露葡萄等鲜果直达餐桌
Zhong Jin Zai Xian· 2025-08-01 02:29
Core Insights - JD Qixian has launched the "Xinjiang Fruit Festival," leveraging direct sourcing advantages to bring seasonal fruits from Xinjiang to consumers nationwide [1][3] Group 1: Product Highlights - The festival features unique Xinjiang fruits, including the dried apricot known for its unique taste and cold chain transportation ensuring freshness [3] - The desert ice sugar winter jujube, grown in the unique climate of Bayin Gol, is noted for its juicy and sweet flavor [3] - The crispy honey sweet melon from Turpan weighs about 2.6 kg and has the highest repurchase rate in its category for three consecutive years [5] - The "Green Pearl" seedless grape has a long shelf life and is available from mid-July to the end of September [5] Group 2: Supply Chain and Logistics - JD Qixian has established deep cooperation with Xinjiang producers, ensuring optimal fruit quality through direct sourcing and timely harvesting [5] - The company utilizes an efficient logistics and distribution system to deliver fresh fruits to stores and consumers within 30 minutes [5][7] - The "direct sourcing + cold chain delivery" model effectively reduces intermediaries, resulting in lower prices compared to similar products in the market [5] Group 3: Market Trends - The trend of consuming seasonal and specialty products is prominent among consumers, with JD Qixian's festival showcasing its supply chain capabilities [7] - The fresh food e-commerce market in China is projected to exceed 560 billion yuan in 2023, with direct sourcing models accounting for 35% and an annual growth rate of over 50% [5]