Core Viewpoint - The company reported a steady growth in revenue and net profit for the first three quarters of 2025, with a notable increase in Q3 revenue despite a decline in profit margins due to promotional activities and an increase in lower-tier product lines [1] Group 1: Financial Performance - For Q1-Q3 2025, the company achieved revenue of 6.196 billion, net profit attributable to shareholders of 399 million, and net profit excluding non-recurring items of 394 million, representing year-on-year growth of 3.68%, 6.45%, and 7.62% respectively [1] - In Q3 2025, the company reported revenue of 2.176 billion, net profit attributable to shareholders of 133 million, and net profit excluding non-recurring items of 134 million, with year-on-year changes of +7.78%, -6.10%, and -6.16% respectively [1] - The gross margin in Q3 2025 decreased by 0.91 percentage points year-on-year, primarily due to increased promotional activities and a higher proportion of lower-tier products [5] Group 2: Retail Segment - The retail business for self-owned brands generated revenue of 3.88 billion in Q1-Q3 2025, with a year-on-year increase of 8.1% [2] - Online retail revenue reached 1.61 billion in Q1-Q3 2025, growing by 32.2% year-on-year, with quarterly growth rates of 29%, 30%, and 37% respectively [2] - Offline retail revenue was 2.27 billion, showing a decline of 4.3% year-on-year, but Q3 marked the first positive growth of 2.6% within the year [2] Group 3: OEM Segment - The OEM business generated revenue of 1.65 billion in Q1-Q3 2025, down 6% year-on-year, with international business revenue at 1.28 billion, up 3.3% [3] - The self-owned brand engineering business reported revenue of 440 million, reflecting a 14% increase [3] - Cross-border e-commerce revenue was 220 million, down 8.2%, but showed improvement with Q2 and Q3 growth rates of -11% and +7% respectively [3] Group 4: AI and Sleep Technology - The company established a joint research center with Tsinghua University focusing on smart sleep technology, aiming for advancements from "AI-assisted sleep" to "AI companionship" [4] - A strategic partnership was formed with Strong Brain Technology to co-develop sleep solutions based on brain-computer interface technology [4] - The first brainwave-sensing AI mattress was officially launched [4] Group 5: Profit Forecast and Valuation - The company is viewed as a leading player in the mattress sector, with expectations for continued growth in AI products and improved profitability due to optimized expense strategies [6] - Projected revenues for 2025-2027 are 9.027 billion, 9.781 billion, and 10.617 billion, with year-on-year growth rates of 3.42%, 8.35%, and 8.54% respectively [6] - Expected net profits for the same period are 454 million, 568 million, and 662 million, with year-on-year growth rates of 40.99%, 25.08%, and 16.48% respectively [6]