Group 1 - The core viewpoint of the article highlights the vibrant atmosphere of the Haikou Qilou Old Street during the recent New Year goods festival, attracting numerous visitors and locals to experience the festive spirit [2] - The New Year goods festival features over a hundred merchants participating in the event, offering a variety of products including snacks, dried meats, and holiday decorations [2] - Local merchants have prepared a range of Hainan specialty gifts, enhancing the consumer experience with activities such as tastings and hands-on experiences [2]

Group 1 - The "Liangdu New Market" digital New Year goods exhibition opened on January 24 in Liupanshui City, lasting for 22 days until February 14, with the theme "Liangdu New Year Flavor, Super Value Coupons for a Happy Year" [5][13] - The exhibition features a unique "0 rent, 0 management fee" policy for all 109 stalls, aimed at reducing operational costs for merchants and benefiting consumers [7][9] - Approximately 80 local merchants are participating in the "Liangdu Excellent Products New Year Exhibition Area," showcasing high-quality local agricultural products, including fresh produce, specialty foods, and snacks [9] Group 2 - The event includes a subsidy policy offering 15% to 75% cash-back coupons and features dual-line live streaming for "exhibition + investment promotion," addressing merchant inquiries [10] - The Liupanshui Agricultural Products Supply Chain Association, established in October 2025, leads the initiative, focusing on linking resources and empowering the agricultural industry [12] - The exhibition serves as a practical action for the association to support the local economy and provide a replicable model for agricultural product circulation and digital business transformation [13]