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倒计时4天!大湾区农交会即将“粤”聚广州,“媒体+”农产品更出圈
Nan Fang Nong Cun Bao· 2025-12-08 10:30
Core Insights - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held from December 12 to December 14, focusing on promoting agricultural products and supporting rural revitalization [4][10]. Group 1: Event Overview - The trade fair will feature four core exhibition areas and showcase over 10,000 high-quality agricultural products, ranging from specialty products to processed foods [11][12]. - The event aims to present a comprehensive view of high-quality agricultural development and facilitate the integration of agricultural products into international markets [10][12]. Group 2: Exhibition Areas - The Original Agricultural Products Brand Exhibition Area will display regional public brands and quality agricultural product brands, providing a one-stop understanding of premium agricultural brands [15][16]. - The Rural Revitalization and Prosperity Industry Exhibition Area will showcase rural revitalization achievements and local specialty products, promoting market access for quality rural agricultural products [22][24]. - The Green Organic Landmark Exhibition Area will focus on geographical indications and organic products, catering to consumer demand for healthy and high-quality agricultural goods [29][32]. - The Consumption Assistance Exhibition Area will highlight the results of poverty alleviation efforts and regional specialty products, emphasizing the impact of consumption assistance on rural revitalization [37][39]. Group 3: Highlights of the Fair - The event is backed by three authoritative organizations, gathering over 600 exhibitors and 5,000 global buyers, providing real-time updates on industry trends [46][47]. - A diverse range of agricultural products will be showcased, including fresh fruits and vegetables, quality grains and oils, ecological meat and eggs, and processed foods, meeting various consumer needs [48][52]. - The fair will facilitate precise connections between producers and buyers through dedicated matchmaking areas and specialized product promotion sessions [53][55]. - Over 30 concurrent activities will be held, including signing ceremonies and industry forums, providing platforms for networking and collaboration [58][62]. - A robust media presence will enhance brand exposure for exhibitors, leveraging a wide array of media channels [63][66]. - Comprehensive support services will be provided to address challenges faced by exhibitors in production, sales, and branding [67][73]. - The fair aims to expand international markets by attracting international buyers and facilitating the global reach of quality agricultural products [75][78]. - Efficient visitor services will be implemented to enhance the exhibition experience, including clear navigation and quick entry options [79][83].
火锅食材店是伪需求?低频消费难敌巨头碾压,8000门店如何生存?
Sou Hu Cai Jing· 2025-09-27 20:48
Core Insights - The independent hot pot and barbecue ingredient stores are facing significant challenges due to competition from fresh e-commerce and comprehensive supermarkets, leading to a wave of closures and financial losses for franchisees [1][10][19] - The reliance on a single product category makes it difficult for these stores to cover operational costs, especially given the seasonal nature of hot pot and barbecue consumption [3][15] - The market has shifted away from the "small but beautiful" business model, revealing that vertical retail lacks the necessary scale and competitive strength to survive against larger players [5][7][19] Industry Challenges - The current market has around 8,000 hot pot and barbecue ingredient stores, but many franchisees are struggling to break even or turn a profit [5][10] - The competition from comprehensive supermarkets like Yonghui and Hema, which offer a full range of products, poses a significant threat to standalone stores [10][19] - The rise of fresh e-commerce platforms such as Meituan and Pinduoduo, which provide quick delivery and lower prices, further exacerbates the challenges faced by independent stores [13][38] Franchisee Struggles - Many franchisees have invested substantial capital but are left with little recourse as the underlying business model is flawed, leading to reliance on luck to weather market fluctuations [21][31] - The franchise model has been exploited by some brands, focusing more on attracting investors and franchisees rather than building a sustainable consumer-facing business [23][25] - Reports indicate that a significant percentage of franchisees, such as those from Qian Dama, are operating at a loss, highlighting the unsustainable nature of the current franchise system [31][33] Market Dynamics - The shift towards online shopping has drastically reduced foot traffic to local stores, leading to a decline in survival rates for physical retail outlets [40][42] - The perception that certain retail formats are safe has been proven incorrect, as even community stores are struggling against the convenience of online alternatives [37][38] - The overall landscape for entrepreneurship in retail has become increasingly challenging, with many aspiring business owners facing harsh realities and financial losses [42][44]
京东七鲜也要来了!石家庄3年引进200多家品牌首店
Sou Hu Cai Jing· 2025-06-14 00:35
Core Insights - The entry of new fresh food supermarkets like Hema Fresh and JD Seven Fresh in Shijiazhuang is generating significant public interest and is expected to enhance the local retail landscape [1][3] - The "first store economy" is injecting vitality into economic development, promoting consumption growth, and showcasing Shijiazhuang's innovative exploration in retail [1][4] Retail Landscape Changes - Hema Fresh's first store in Shijiazhuang will focus on fresh seafood and vegetables, targeting young consumers with a delivery service within a 3-kilometer radius [3] - JD Seven Fresh is set to introduce innovations in supply chain management, such as direct sourcing from production areas, which will provide local consumers with fresh and affordable products [4] - The introduction of these supermarkets is expected to optimize high-end fresh food supply and activate urban consumption potential [4] Economic and Policy Support - Shijiazhuang has implemented supportive policies to attract well-known retail brands to open flagship stores, offering incentives based on brand level and store size [7] - The city's retail landscape is evolving, with a structural transformation in supermarket formats and the acceleration of new retail models [4][6] Consumer Experience and Market Dynamics - The influx of first stores is not only refreshing consumer experiences but also driving innovation and upgrading retail formats [4][6] - Over the past three years, more than 200 domestic and international brands have opened their first stores in Shijiazhuang, significantly increasing foot traffic in commercial areas [4][8] - The development of the first store economy is reshaping the consumption landscape, with Shijiazhuang positioning itself as a consumption center in the Beijing-Tianjin-Hebei region [8]