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多彩非遗活动“解锁”热闹中国年 各地年货市场开启“热购模式”
Yang Shi Wang· 2026-02-09 08:24
浙江平湖:金平湖灯秀点亮城市夜空 央视网消息:春节将近,年味渐浓。各地通过灯会、非遗等年俗活动等营造节日气氛,促进消费。 江西上饶:舞起板凳龙鲤鱼灯 热热闹闹过新年 春节来临,江西上饶婺源以"烟火福运年"为主题,推出系列春节民俗活动,板凳龙腾跃、鲤鱼灯游弋,搭配震撼人心的打铁花与璀璨烟花 秀,让来自五湖四海的游客沉浸式感受徽州年味。 在泰兴市张桥镇的"非遗迎春"活动上,孩子们在非遗传承人的指导下小心翼翼地吹气塑形,一匹匹栩栩如生的糖"马"就此诞生。画糖画的 非遗体验也很受欢迎,孩子们拿着自己的作品留下新春照片,记录下2026年的美好瞬间。 重庆大足:鲤鱼灯舞巡游迎新春 这两天,重庆市大足区的年节氛围热闹起来,鲤鱼灯舞开启迎新春巡游。巡游队伍穿行在集镇街巷,吸引了不少市民、游客观看、互动。 2月7日晚,在浙江平湖市,2026金平湖灯秀点亮城市夜空。700架无人机腾空而起,在平湖市东湖上空不断变换队形,一个个灵动的造型 轮番呈现,为在场游客献上了一场科技感十足的视觉盛宴。 江苏泰兴:水乡冬捕尝鱼鲜 "吹"匹糖马迎新春 春节将至,江苏省泰兴市举行了趣味十足的捕年鱼活动,周边城市的游客纷纷慕名而来,共同体验传统渔俗, ...
“凉都新街市”数字年货展销会启幕丨商家“0租金0管理费”参展 惠民利商激活节庆消费
Sou Hu Cai Jing· 2026-01-24 14:12
Group 1 - The "Liangdu New Market" digital New Year goods exhibition opened on January 24 in Liupanshui City, lasting for 22 days until February 14, with the theme "Liangdu New Year Flavor, Super Value Coupons for a Happy Year" [5][13] - The exhibition features a unique "0 rent, 0 management fee" policy for all 109 stalls, aimed at reducing operational costs for merchants and benefiting consumers [7][9] - Approximately 80 local merchants are participating in the "Liangdu Excellent Products New Year Exhibition Area," showcasing high-quality local agricultural products, including fresh produce, specialty foods, and snacks [9] Group 2 - The event includes a subsidy policy offering 15% to 75% cash-back coupons and features dual-line live streaming for "exhibition + investment promotion," addressing merchant inquiries [10] - The Liupanshui Agricultural Products Supply Chain Association, established in October 2025, leads the initiative, focusing on linking resources and empowering the agricultural industry [12] - The exhibition serves as a practical action for the association to support the local economy and provide a replicable model for agricultural product circulation and digital business transformation [13]
倒计时4天!大湾区农交会即将“粤”聚广州,“媒体+”农产品更出圈
Nan Fang Nong Cun Bao· 2025-12-08 10:30
Core Insights - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held from December 12 to December 14, focusing on promoting agricultural products and supporting rural revitalization [4][10]. Group 1: Event Overview - The trade fair will feature four core exhibition areas and showcase over 10,000 high-quality agricultural products, ranging from specialty products to processed foods [11][12]. - The event aims to present a comprehensive view of high-quality agricultural development and facilitate the integration of agricultural products into international markets [10][12]. Group 2: Exhibition Areas - The Original Agricultural Products Brand Exhibition Area will display regional public brands and quality agricultural product brands, providing a one-stop understanding of premium agricultural brands [15][16]. - The Rural Revitalization and Prosperity Industry Exhibition Area will showcase rural revitalization achievements and local specialty products, promoting market access for quality rural agricultural products [22][24]. - The Green Organic Landmark Exhibition Area will focus on geographical indications and organic products, catering to consumer demand for healthy and high-quality agricultural goods [29][32]. - The Consumption Assistance Exhibition Area will highlight the results of poverty alleviation efforts and regional specialty products, emphasizing the impact of consumption assistance on rural revitalization [37][39]. Group 3: Highlights of the Fair - The event is backed by three authoritative organizations, gathering over 600 exhibitors and 5,000 global buyers, providing real-time updates on industry trends [46][47]. - A diverse range of agricultural products will be showcased, including fresh fruits and vegetables, quality grains and oils, ecological meat and eggs, and processed foods, meeting various consumer needs [48][52]. - The fair will facilitate precise connections between producers and buyers through dedicated matchmaking areas and specialized product promotion sessions [53][55]. - Over 30 concurrent activities will be held, including signing ceremonies and industry forums, providing platforms for networking and collaboration [58][62]. - A robust media presence will enhance brand exposure for exhibitors, leveraging a wide array of media channels [63][66]. - Comprehensive support services will be provided to address challenges faced by exhibitors in production, sales, and branding [67][73]. - The fair aims to expand international markets by attracting international buyers and facilitating the global reach of quality agricultural products [75][78]. - Efficient visitor services will be implemented to enhance the exhibition experience, including clear navigation and quick entry options [79][83].
火锅食材店是伪需求?低频消费难敌巨头碾压,8000门店如何生存?
Sou Hu Cai Jing· 2025-09-27 20:48
Core Insights - The independent hot pot and barbecue ingredient stores are facing significant challenges due to competition from fresh e-commerce and comprehensive supermarkets, leading to a wave of closures and financial losses for franchisees [1][10][19] - The reliance on a single product category makes it difficult for these stores to cover operational costs, especially given the seasonal nature of hot pot and barbecue consumption [3][15] - The market has shifted away from the "small but beautiful" business model, revealing that vertical retail lacks the necessary scale and competitive strength to survive against larger players [5][7][19] Industry Challenges - The current market has around 8,000 hot pot and barbecue ingredient stores, but many franchisees are struggling to break even or turn a profit [5][10] - The competition from comprehensive supermarkets like Yonghui and Hema, which offer a full range of products, poses a significant threat to standalone stores [10][19] - The rise of fresh e-commerce platforms such as Meituan and Pinduoduo, which provide quick delivery and lower prices, further exacerbates the challenges faced by independent stores [13][38] Franchisee Struggles - Many franchisees have invested substantial capital but are left with little recourse as the underlying business model is flawed, leading to reliance on luck to weather market fluctuations [21][31] - The franchise model has been exploited by some brands, focusing more on attracting investors and franchisees rather than building a sustainable consumer-facing business [23][25] - Reports indicate that a significant percentage of franchisees, such as those from Qian Dama, are operating at a loss, highlighting the unsustainable nature of the current franchise system [31][33] Market Dynamics - The shift towards online shopping has drastically reduced foot traffic to local stores, leading to a decline in survival rates for physical retail outlets [40][42] - The perception that certain retail formats are safe has been proven incorrect, as even community stores are struggling against the convenience of online alternatives [37][38] - The overall landscape for entrepreneurship in retail has become increasingly challenging, with many aspiring business owners facing harsh realities and financial losses [42][44]
京东七鲜也要来了!石家庄3年引进200多家品牌首店
Sou Hu Cai Jing· 2025-06-14 00:35
Core Insights - The entry of new fresh food supermarkets like Hema Fresh and JD Seven Fresh in Shijiazhuang is generating significant public interest and is expected to enhance the local retail landscape [1][3] - The "first store economy" is injecting vitality into economic development, promoting consumption growth, and showcasing Shijiazhuang's innovative exploration in retail [1][4] Retail Landscape Changes - Hema Fresh's first store in Shijiazhuang will focus on fresh seafood and vegetables, targeting young consumers with a delivery service within a 3-kilometer radius [3] - JD Seven Fresh is set to introduce innovations in supply chain management, such as direct sourcing from production areas, which will provide local consumers with fresh and affordable products [4] - The introduction of these supermarkets is expected to optimize high-end fresh food supply and activate urban consumption potential [4] Economic and Policy Support - Shijiazhuang has implemented supportive policies to attract well-known retail brands to open flagship stores, offering incentives based on brand level and store size [7] - The city's retail landscape is evolving, with a structural transformation in supermarket formats and the acceleration of new retail models [4][6] Consumer Experience and Market Dynamics - The influx of first stores is not only refreshing consumer experiences but also driving innovation and upgrading retail formats [4][6] - Over the past three years, more than 200 domestic and international brands have opened their first stores in Shijiazhuang, significantly increasing foot traffic in commercial areas [4][8] - The development of the first store economy is reshaping the consumption landscape, with Shijiazhuang positioning itself as a consumption center in the Beijing-Tianjin-Hebei region [8]