Core Insights - The article emphasizes the importance of integrating digital technology with traditional industries for high-quality development, highlighting gaming as a key connector between users and real-world scenarios [1] - Tencent Game Life will host the "2025 Tencent Game Life Global Partner Conference" on July 9, focusing on the theme "Empowering Industries, Winning Growth" to showcase advancements in new IP content, platform services, and collaboration models [1][2] Group 1: Event Overview - The conference will feature industry leaders discussing the integration of gaming and traditional industries, exploring practical experiences and development opportunities [2] - Key speakers include Tencent executives and industry experts who will share insights on marketing growth and collaboration strategies [2][4] Group 2: Platform Capabilities - Tencent Game Life operates two main platforms: the Tencent Game Official Merchant Cooperation Platform and the Tencent Game Official Event Service Platform, aimed at providing comprehensive marketing solutions for physical brands [2][6] - The platforms have facilitated significant user engagement, with over 3 billion game users directed to partner merchants and more than 12 billion yuan in revenue generated for partners [28] Group 3: Marketing Strategies - The conference will address how to create attractive consumer experiences and personalized content to enhance merchant operations [8] - New policies and strategies will be unveiled to help partners leverage gaming resources for sustained growth [17][20] Group 4: Industry Impact - The event will highlight the transformation of internet cafes and esports hotels through upgraded service capabilities and content rights, seeking new growth opportunities [20] - Discussions will include how brands can attract younger demographics by integrating gaming into their marketing strategies [22][25] Group 5: Performance Metrics - In Q1 of this year, Tencent Game Life achieved 570 million brand exposures, a 54% year-on-year increase, and improved user conversion rates by 25% [28] - The platforms have successfully engaged over 6 million gaming users in competitions, driving high-quality consumer traffic for partners [28]