每经编辑｜马子卿 更名"消费物语"的这一天，小编发了一封致读者的信（《当"每经影视"决定成为你的"消费搭子" 买2万元冲锋衣的人和薅1.28元咖啡羊毛的人，在 这里神奇汇合》）。 这既是一次深情的告白，也是一次盛大的"宠粉"活动。我们邀请读者们在留言区写下与每经影视相识的故事，或是对消费物语的未来期许。从6月 18日到6月22日，欢迎大家在留言区留言。我们根据读者留言的点赞数量高低，"揪"出25位幸运儿，送上来自"消费物语"新朋老友的好礼。 这五天时间，是小编的幸福时光。每天都能收到让人感动的留言，比如读者小样儿说："三年前偶然读到朋友分享的每经影视对《战狼2》贴片广 告的深度调查，那些资本暗流与行业博弈的真相让我震撼，原来镜头之外的世界同样惊心动魄。你们用财经手术刀剖开文旅神话的泡沫、解读冲 锋衣两万元溢价背后的中产焦虑，让我从看客蜕变为清醒的观察者。期待更名后的你们继续在人间烟火中打捞时代切片，一手握物质脉搏，一手 抚精神脉络，做浮华世相里那束不灭的光。" 这篇刊发于2017年9月4日的报道《深度调查│<战狼2>搭载预告片不付费引爆"口舌" 背后暗藏30亿映前广告市场》，我们在公告信里并未提及。竟 能被小 ...

Core Viewpoint - The article discusses the transformation of "每经影视" into "消费物语," reflecting a shift in focus towards contemporary consumer narratives and experiences, while also addressing the complexities of cultural and economic phenomena in China [3][4]. Group 1: Industry Insights - The article highlights the bankruptcy of "印象·刘三姐," a cultural tourism project with a net profit of 70 million yuan, raising concerns about the sustainability of cultural IPs and the underlying financial structures [1]. - It examines the contrasting consumer behaviors in the middle-income group, illustrated by the purchase of high-end outdoor gear and the appeal of affordable coffee options, indicating a nuanced understanding of consumer preferences [2]. - The report notes the significant revenue potential in the concert market, with artists like 刀郎 and 刘若英 expected to generate ticket sales exceeding 10 million yuan, while many other projects struggle to sell tickets, showcasing a divide in the entertainment industry [2]. Group 2: Company Developments - The rebranding to "消费物语" signifies a commitment to exploring both material and spiritual consumption, aiming to provide in-depth narratives rather than mere commercial reports [3][4]. - The company plans to continue covering various aspects of consumer culture, including dining and sports, to engage readers with relatable and meaningful stories [3]. - The article encourages reader interaction through a promotional event, offering various prizes, which reflects the company's strategy to enhance reader engagement and community building [6][12].