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IPO屡战屡败,喜马拉雅被收购是最好的结局?
Bei Jing Shang Bao· 2025-06-10 15:15
Core Viewpoint - Tencent Music has signed an acquisition agreement to purchase Ximalaya, marking a significant development in the audio content industry, with Ximalaya becoming a wholly-owned subsidiary of Tencent Music after the deal closes [4][6]. Group 1: Acquisition Details - The acquisition involves a cash payment of $1.26 billion and a stock component where Ximalaya shareholders will receive up to 5.1986% of Tencent Music's Class A common stock and an additional 0.37% of Class A common stock for the founding shareholders [4][5]. - Ximalaya will undergo a business restructuring post-acquisition, but it will maintain its brand, product independence, core management team, and strategic direction [4][5]. Group 2: Ximalaya's Market Position - Founded in 2012, Ximalaya is a leading online audio platform in China, having faced challenges in its IPO journey, including multiple failed attempts to list on U.S. and Hong Kong exchanges [5][8]. - Ximalaya's revenue sources include subscriptions, advertising, and live streaming, with reported revenues of 5.857 billion yuan, 6.061 billion yuan, and 6.163 billion yuan for 2021, 2022, and 2023 respectively [5][8]. Group 3: Industry Context - The online audio market is perceived as having a limited business model, especially with the rise of short video platforms, leading to a less favorable view from capital markets [8][9]. - The acquisition is seen as a strategic move for Tencent Music to enhance its non-music content offerings and potentially explore new business avenues with Ximalaya [6][8].