Core Viewpoint - The regulation of individual online stores should prioritize the protection of livelihoods and development to achieve a win-win situation for regulators, platforms, store owners, and consumers [6] Group 1: Background and Importance - Individual online stores, despite their small transaction scale, constitute about 60% of the total operators on e-commerce platforms, making them a crucial part of China's e-commerce ecosystem [2] - In 2024, consumer complaints against individual online stores accounted for 56.6% of total complaints, highlighting the need for better regulation [2] Group 2: Regulatory Framework - The "Regulations on the Management of Individual Online Stores" was implemented on June 1, 2024, to fill the regulatory gap and standardize the management of individual online stores [3] - This regulation is the third in a series of recent regulatory updates aimed at improving platform governance and enhancing the scientific and standardized level of online transaction regulation [3] Group 3: Key Features of the Regulations - The regulations establish unified standards for entry, operation, exit, and data reporting for individual online stores, ensuring that platforms take on management responsibilities [4][5] - The entry standards are set based on the "minimum necessity" principle, and the regulations include measures for credit incentives and support to balance regulation with the encouragement of small businesses [5] Group 4: Economic Impact - Individual online stores play a vital role in the platform economy, contributing to economic growth, consumer spending, job creation, and overall livelihood [5][6] - The existence of these stores is essential for some families, making effective regulation crucial for maintaining their economic stability [6]